(Marketingmagazine.com.my) – By Malati Siniah This year top brands did not fail to disappoint with heart-warming ads celebrating Malaysia’s 59th Independence Day. Here is a list of some of the latest Merdeka ads we spotted: 1. Paramount Property Paramount Property’s Merdeka ad cleverly ties in the spirit of national unity
(marketingmagazine.com.my) – When the American public was captivated by the drama of their own elections, how was Netflix going to get them excited about the launch of the latest season of their political drama, House of Cards? They achieved this by creating a fictional political thriller which would overshadow the
(Marketingmagazine.com.my) – By Malati Siniah Bernard Lee, Maxis’ Head of Marketing Communications (2nd from left), together with the Rojak 360° filmmakers – The Ming Thing (far right), Denes / Vimala of Veedu Productions (centre) and Red People (far left) during the premiere of the Maxis Rojak 360° film series. In
(marketingmagazine.com.my) – Sitting on the panel to discuss Big Data and its role in marketing at the upcoming Malaysian CMO Conference is Rafiq Razalli, CEO of Media Prima Digital. Rafiq started off his career in IT with Maxis, upon completing his Bachelor of Science (First Class Honours) in Actuarial Science
(Marketingmagazine.com.my) – The 9th annual AD STARS festival kicked off yesterday in Busan, South Korea. The festival will host a program of seminars, exhibitions, workshops and parties, culminating in an Awards Ceremony and Closing Gala on August 27th. The theme for this year’s AD STARS 2016 is ‘Break’, and the
(Marketingmagazine.com.my) – This week we shine the spotlight on Rubber Boy, the campaign done by Leo Burnett for Petronas that won Gold in the ProBono/Government/Cultural category at this year’s APPIES Malaysia awards. At the beginning of 2016, the Malaysian ‘consumer sentiment index’ was down by 20% and ‘business conditions index’
(Marketingmagazine.com.my) – By: Malati Siniah Proton Holdings unveiled its latest model, Proton Persona, with a star-studded campaign featuring popular local actors Fazura and Zul Ariffin. Apart from being featured in the print ads promoting the new Proton Persona, currently running in major local newspapers, the two actors are also starring
(Marketingmagazine.com.my) – Responding to an increase in demand for its services in South East Asia, production company Seven Sunday Films recently opened two new offices in Singapore and Bangkok. The reason behind the new office launches was to allow the company to further expand outside of Asia and compete for
(Marketingmagazine.com.my) – By: Malati Siniah Kuching Happy is back with a new surprise “Hello manusia penduduk bumi“ The familiar greeting by Malaysia’s most social cat is back. This week we spotted a new campaign by BSN Malaysia which brought back ‘Kuching Happy’ the character introduced by the bank last year
(marketingmagazine.com.my) – Giving drinkers yet another reason to buy a beer, Heineken New Zealand’s award winning campaign convinced people that their next drink would ‘save the entire world’. Winning the Grand Prix for Outdoor, ‘Brewtroleum’ highlighted how the brand was being environmentally friendly by turning its leftover brewing yeast
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