(marketingmagazine.com.my) – The Malaysian Digital Association (MDA) in its report on the top online entities in Malaysia for June 2016 showed that local banking groups were paying more attention to strengthen their web presence. Holding the top position in the top 20 local web domains for June MAYBANK2U.COM.MY was followed
(marketingmagazine.com.my) – The Grand Prix winner for this year’s Cannes Lions, Harvey Nichols’ together with its agency adam&eveDDB came up with a very interesting campaign to promote its new loyalty scheme, The Rewards App. In promoting its latest scheme offering customers free perks and complimentary services, the brand harnessed the
(marketingmagazine.com.my) – We are less than two weeks away from Asia’s leading creative festival, Spikes Asia. Apart from rewarding deserving campaigns that bring creativity to greater heights, the festival will also feature key creative leaders sharing their insights. Speaking on event’s first day (21st September) is one of India’s biggest
(marketingmagazine.com.my) – MasterClass of the best Marketing Campaigns of the Year! Together with selected Finalists from this year’s Dragon Awards and a panel of industry specialists, experience first hand, secrets in the development, execution and presentation of some of Asia’s Best Marketing Communications campaigns. Date: 7 October 2016 Venue: The
(marketingmagazine.com.my) – In conjunction with its 10th year Anniversary, AKPK, the household name in Financial Education and Debt Management aspired to drive a stronger brand presence among Malaysians, especially the younger generation. In line with its strategic-organisation wide transformation, AKPK was looking to move from its current financial education focus,
(marketingmagazine.com.my) – By Malati Siniah We saw some pretty interesting campaigns launched for the year’s Merdeka Day. The celebrations, however, do not just stop on August 31st, with Malaysia Day just around the corner we shine the spotlight on two social experiments that managed to creatively showcase the pride of
(marketingmagazine.com.my) – By Malati Siniah Opened a fridge at your local 7-Eleven lately? If the answer is yes then I’m sure you have already been entertained by the melodious “Wonda Coffee” jingle before selecting your beverage at the convenience store. Surprised consumers have already been posting up videos on social
(marketingmagazine.com.my) – Are you a winner? Below is the list of Finalists for this year’s ‘Dragons of Malaysia’ 2016 Awards. These companies are winners of Gold, Silver or Bronze Dragons Trophies. Winners will be awarded at the “Secrets of the Dragon Masters” event in Kuala Lumpur on Friday October 7,
(marketingmagazine.com.my) – Hari Raya, one of Malaysia’s largest festive period, is a popular time for major brands to launch their advertising campaigns. Telekom Malaysia (TM) was no different, together with its agency Universal McCann the brand set up a mission to cut through the clutter of feel-good Raya films and
(Marketingmagazine.com.my)- By Malati Siniah In a move many are reporting as an ‘acqui-hire’, Singaporean based e-commerce start-up, Carousell recently hired the entire product and engineering team of Malaysian start-up WatchOverMe. A message on Watch Over Me’s website As a result of this acquisition, WatchOverMe, a personal safety app which allows
Follow Us
