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This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
InvictusBlue grasped Silver award winning title for their campaign with AIA Malaysia under the category Marketing Innovation.
Their astounding live presentation managed to give the lineup of judges and audience insights on matters pertaining to marketing that further led them to the Silver award winning title.
Search Marketing has been a platform used by all advertisers in their race towards the bottom. Given its capabilities and usefulness, it has spawned many experts that knows the tool’s ins and outs.
However, it takes a creative mind to explore features that may seem mundane in the use of Search Marketing but can offer insights beyond common knowledge.
This is how AIA used a simple Auction Insights feature within Google Search to drive over 104mil%.
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