Malaysia performs poorly for digital brand safety!
Integral Ad Science (IAS) has announced the release of its media quality benchmark data for Southeast Asia. Based on data collected from millions of impressions analysed in the second half of 2016, Thailand was the only country that outperformed regional and global average for brand safety and viewability, making it a favourable market for digitally-led […]
Jobs decline for advertising and marketing professionals in Malaysia.
Hiring sentiments within the Advertising and Marketing sector continues to weaken, and talent in this industry may find it more difficult to switch roles as online hiring activity continues to decline annually across the region. This is according to the Monster Employment Index (MEI), which reported negative growth between January 2016 and January 2017 in […]
The future of arranged marriage?
(Marketingmagazine.com.my) – By: Malati Siniah Will we finally see a world where ‘Likes’ outweighs values? A new video going viral is giving netizens a glimpse into this new reality. The 2-minutes film titled ‘Berapa LIKE Kau Ada? shows a conversation in Malay between a mother and father speaking to their daughter on her latest love […]
Leo Burnett Malaysia is myFreeview’s Creative Agency
(marketingmagazine.com.my) – Leo Burnett Group Malaysia is the creative agency for myFreeview, the first free digital TV broadcasting service in Malaysia. They are tasked with strategic development and delivery of creative communications for this Digital Terrestrial Television (DTT) project. YohaniYusof, General Manager, Media Prima Berhad said, “Leo Burnett Malaysia has a clear understanding of our […]
Pitch Watch: Find out who won what in October
(marketingmagazine.com.my) – There has been several big account moves in the region this month. For the month of October several big accounts including Coca-Cola and Mitsubishi changed hands this month. Check out the latest round of media and account wins in Malaysia and Asia Pacific courtesy of R3.
Olympic Council of Malaysia partners with Dentsu Sports Asia
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), announced a 4-year partnership with the Olympic Council of Malaysia (OCM) that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee until the 2020 Olympics. The OCM partnership further strengthens DSA’s presence in the […]
Stumped about Trump in Malaysia?
(marketingmagazine.com.my) – Last Friday we released a video featuring the newly elected 45th President of the United States Donald Trump addressing the crowd in Malaysia and thanking various brands including AirAsia and Sledgehammer Communications. The video released onto our social media platforms has so far garnered over 1,600 views and 15 shares on Facebook […]
Malaysia’s marketing communications industry online hiring shrinks 17%
(marketingmagazine.com.my) – Advertising and marketing professionals in Singapore and Malaysia could be in for a slower job hunt, as fewer employers have been posting online recruitment ads than last year. On the other hand, industry professionals in the Philippines might find themselves with an abundance of jobs to choose from. Malaysia has seen a decline […]
Brands celebrating Malaysia’s Olympic glory
(marketingmagazine.com.my) – By: Malati Siniah Malaysian spirits were at an all-time high yesterday when two of our badminton teams were guaranteed a medal at the Rio Olympic Games. A video making its rounds online showcasing Malaysians cheering upon finding out the country’s badminton team entered the finals Malaysian badminton doubles pair Goh V Shem-Tan Wee […]
Malaysia is the 28th most confident country in the world.
(marketingmagazine.com.my) – The Malaysian consumer confidence trends upward in the second quarter of 2016 with 87 percentage points (pp) (increase of 8 pp from last quarter), after a steady downward drift since end of 2014, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions released today by Nielsen, a global performance […]
