More than 20 ad account moves since Jan!
(Marketingmagazine.com.my) – This is the news about the good news, the sad news, and the not so sure news. Whether it is good riddance to bad rubbish, or it brings good fortune to an agency, people come, people go. And they usually follow accounts that are won or lost. We take a look at R3’s latest New […]
What Makes Marketers Tick When It Comes To Native?
(Marketingmagazine.com.my) – Research reveals consumer engagement is the number one reason marketers use native advertising. Global content marketing agency King Content and marketing intelligence company Warc surveyed more than 300 advertising and marketing professionals across 16 Asia-Pacific countries. Respondents included brand owners, creative and media agencies, media owners and content experts. Questions addressed how marketers are […]
