Proton launches its latest family-friendly entrant
(marketingmagazine.com.my) – Proton ends the year with the launch of Proton Ertiga, the latest compact MPV addition in the country’s auto scene. The new Proton Ertiga is said to be Malaysia’s 1st Compact MPV Energy Efficient Vehicle (EEV). The car is based on the Suzuki model by the same name and is the first model […]
CK leaves Ogilvy and Mather Kuala Lumpur for Shanghai
marketingmagazine.com.my) – As reported in Campaign Brief Asia, Chee Keong Tan (CK) Ogilvy & Mather Kuala Lumpur’s Group Executive Creative Director has moved to join a new Shanghai-based digital agency, Amber China. Entering the new company as their Chief Creative Officer CK is tasked to drive the creative arm of the agency. It was […]
Ted Royer named ADFEST 2017 Grand Jury President
(marketingmagazine.com.my) – Ted Royer, Droga5 Chief Creative Officer, will be 2017 ADFEST Lotus Awards Grand Jury President at its 20th anniversary celebrations. Ranked by Business Insider as #1 of 30 of the most creative people in advertising in 2016, Royer has won more than 100 major awards in a career spanning 20-years. He joined […]
Mindshare wins Malaysia’s only metal at the Global Smarties
(marketingmagazine.com.my) – Mindshare Malaysia does Malaysia proud by bagging Malaysia’s only metal at the 2016 edition of the Global Smarties, for its ‘Haze Haze You can stay, We are enjoying the pizza today’ campaign for Pizza Hut Delivery. Mindshare Malaysia is the only media agency in the country to be shortlisted and eventually win […]
Pitch Watch: Find out who won what in October
(marketingmagazine.com.my) – There has been several big account moves in the region this month. For the month of October several big accounts including Coca-Cola and Mitsubishi changed hands this month. Check out the latest round of media and account wins in Malaysia and Asia Pacific courtesy of R3.
Lazada ties up with Leo Burnett launch an emotional regional brand campaign
(marketingmagazine.com) – Lazada, the e-commerce company, has teamed up with Leo Burnett Malaysia on a brand and awareness campaign for South East Asia. Andrew Gnananantham, Chief Marketing Officer of Lazada Malaysia said, “e-commerce in South East Asia, is not just a story of convenience, it’s about access. It’s about enabling people to better the lives […]
Shopping for the right insights
Sue Ann Chew, GMD of shopper360 (marketingmagazine.com.my) – By: Malati SiniahIn celebrating Pos Ad Media’s 30th milestone in the industry, shopper360 (formerly known as Pos Ad) recently ran a half day of talks featuring insights from various retail experts. With over 1,000 delegates coming from all spectrums of the media industry, attendees gained not […]
Big Mac Chant Challenge
(marketingmagazine.com.my) – Leo Burnett Malaysia created a new experience for McDonald’s Big Mac and threw the internet into a singing frenzy from 13-31 October 2016 with the return of McDonald’s Malaysia Big Mac Chant Challenge. The Challenge was given local flavor with the participation from Malaysian singers Elizabeth Tan, Siti Nordiana, Fuying Sam, and […]
AIA changing negative stigma surrounding the insurance industry
Tan Kien Eng, Group Chief Executive of Publicis One Malaysia and Chief Executive Officer of Leo Burnett Malaysia. (marketingmagazine.com.my) – Insurance company, AIA Malaysia debunked the negative connotation often associated with insurance through two successful campaigns, AIA Health Report Card and AIA PUBLIC Takaful Cubaan dan Rezeki. Tan Kien Eng, Group Chief Executive of Publicis […]
Looking for the right agency?
(marketingmagazine.com) – The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly collaborated on Finding An Agency, a guide book to help marketers and agencies plan and execute efficient and productive reviews that lead to stronger client-agency partnerships. Given that the business and marketing landscape has become more […]
