MYDIN Mohamed Holdings Berhad wins Silver for "MYDIN Goes Trendin'" at APPIES Malaysia 2022

This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

MYDIN Mohamed Holdings Berhad awarded Silver for their campaign under the category of Digital & Social.

Their creative approach in enhancing their message in regard to Digital & Social matters has left the notable line up of judges speechless. This has further led them to be awarded with the Silver trophy.

The glass of conventional marketing was a breakthrough by MYDIN with rolling out digital and social media marketing as part of the holistic marketing approach to make the consumers feel relatable as well as foster the brand relationship. 

Nowadays, the consumer’s expectations in the digital era are shifting away from hard selling marketing. 

The campaigns on MYDIN’s social media balances the content of current trends, social issues and promotions on every different social media platform to tap into market fragmentation to reach targeted audiences. 

Joining the tribe of digital disruptors, MYDIN digital transformation campaign has alleviated MYDIN brand position and public perception, lifting a 65-year-old brand to a trusted leading voice in local industry.