By The Malketeer Muma and Shielder Champion River Conservation Through Art In the scorching heat of Muar and Kulai in the state of Johore, a group of young artists are wielding their brushes with purpose. Their canvas? The walls of local businesses. Their mission? To paint a vivid reminder of the
By The Malketeer Why Resilience is the Ultimate Weapon for Today’s Marketers In the high-stakes world of marketing, one trait can make or break a career: resilience. Today’s marketers face immense challenges—transforming from creative strategists into critical drivers of business success. With responsibility soaring, so does the pressure, making indomitable resilience
By The Malketeer Mistakes Can Be Manufactured For Instant Engagement In the heart of London’s trendy Shoreditch, a billboard stands tall, proudly displaying… a mistake? Yes, you read that right. Swiss brand building platform Frontify has launched its first-ever out-of-home campaign with a glaring error, and it’s turning heads for all
By The Malketeer Groundbreaking Research shows 70% of Gen Greytt is optimistic about their future and are reinventing themselves. Gone are the days when turning 50 meant slowing down. Enter Generation Greytt—a vibrant demographic that is shattering stereotypes about aging, embracing technology, pursuing new careers, and living life with renewed vigour.
By The Malketeer You’d Be Surprised to Find What Dove’s ‘Real Beauty’ Is Hiding! In a dramatic turn of events, Greenpeace UK activists have stormed Unilever’s London headquarters, exposing a dark secret behind the company’s ‘Real Beauty’ campaign. This explosive protest has left the corporate giant scrambling for answers and consumers
By The Malketeer How One Restaurant Owner’s Honesty Saved a Customer from an Expensive Mistake It was a mistake that could have easily gone unnoticed, but the vigilant owner of BOTAK Nasi Lemak wasn’t about to let it slip through the cracks. A simple meal that should have cost RM26.60 ended
By The Malketeer Advertising Can Be A Powerful Tool For Social Change in Bolehland, Too. In an industry often criticised for superficiality, one small agency in the United Kingdom is proving that advertising can be a powerful force for social change. Shape History, the brainchild of unconventional Co-Managing Directors Lauren Kay-Lambert
By The Malketeer The Silent Killer of Creative Energy in Malaysia’s Ad Industry In Malaysia’s fast-paced advertising landscape, marketing fatigue, ad fatigue, thinking fatigue, and banner blindness are becoming familiar terms. They represent the growing indifference of consumers who are constantly bombarded with ads. While the industry often focuses on the
By The Malketeer A Perfect Storm of Boycotts, Financial Struggles, Rising Local Competition In the bustling coffee landscape of Malaysia, a storm is brewing that threatens to upend the longtime dominance of a global giant. Starbucks, the Seattle-born coffeehouse chain that has become synonymous with premium coffee worldwide, finds itself at
By The Malketeer Hailed As A Significant Step Towards Improving Work-Life Balance Australia has introduced a “right to disconnect” law that offers a sigh of relief to employees feeling pressured to stay connected to their work even after clocking out. This new legislation allows workers to ignore calls, emails, and messages
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