By The Malketeer In today’s mercurial world of marketing, success often hinges on staying ahead of the curve and intimately engaging with your customers. Listening and tracking their conversations. Keeping up with trending topics. Optimising internal and external processes to execute an idea as quickly as possible. With the mega
By The Malketeer Both advertising agencies and clients are acknowledging the exponential potential that lies in harnessing the magic of data science to create more targeted, efficient, and effective marketing campaigns in Malaysia. One of the primary ways in which advertising agencies in Malaysia are benefiting from data science is
By The Malketeer The influence of TikTok, the social media sensation, is captivating and rapidly transforming industries such as marketing, advertising, and even die-hard politics in Malaysia. HUMOUR IS A WEAPON A significant factor that catapulted TikTok’s meteoric rise is the liberal use of humour. In our highly stressed societies,
By The Malketeer Millions of jobs will be wiped out within the next 5 years, and the rate of new job creation will be drastically lower than those eliminated. This is the alarming conclusion of the World Economic Forum’s (WEF) The Future of Jobs Report 2023, released on Monday, 1
By The Malketeer Have you heard about the latest trend on TikTok and Instagram? It’s called deinfluencing, and it’s simply about influencers telling their followers what NOT to buy or support. Deinfluencers are individuals who use social media platforms to vehemently discourage their followers from buying certain products or supporting
By The Malketeer It is heartening to witness that Malaysia is finally shaking off the shackles of a “nanny state” mentality and moving towards a more competitive and robust economy. This should augur well for the future of the creative industry too. Hopefully, no advertising agency can continue to enjoy
By the Malketeer Stories are an extraordinary human connector. Stories have always been a part of human culture – how we pass on traditions, history and knowledge from one generation to the next. But beyond being a mere tool for transmission of information, stories have the power to connect people
By the Malketeer Karma is a bitch that works in eccentric patterns. Many profess that Karma can turn defiant misfortunes into an abundance of fortunes during unexpected times. In 1986, I was sacked from an advertising agency simply because I revolted against the favourite in-office girl friend of my scar-faced
BY THE MALKETEER Cash is king haunts Malaysian politics Prior to furthering my studies at a local university, I worked for two years as a wages clerk at a cement plant in a small town located just outside Kuala Lumpur. On the 7th of every month I was inundated with
BY THE MALKETEER My foray in working on political advertising campaigns began some 24 years ago during the 10th General Election in 1999 churning a support campaign from the Silent Majority for the then all-powerful Barisan Nasional led by Tun Dr. Mahathir Mohamad. This was followed by the 11th General
Follow Us
