ARCHIVE

ARCHIVE

Perspectives

NAVIGATING PR CRISES: LESSONS IN CRISIS MANAGEMENT FOR BRANDS IN MALAYSIA

By The Malketeer In today’s fast-paced business landscape, companies frequently encounter unexpected public relations crises that have the potential to either bolster or tarnish their reputation. Malaysia is certainly no exception to this trend. Brands operating in Malaysia have grappled with their fair share of public relations challenges, offering valuable insights

Read More

THE ART OF GLOCALISATION: HOW GLOBAL BRANDS THRIVE IN MALAYSIA

By The Malketeer In a world connected by globalisation, the ability to tailor products and marketing strategies to meet the unique preferences of different cultures and markets has become a vital component of international business success. Nowhere is this more evident than in Malaysia, where global brands face a tantalising challenge:

Read More

IT’S HIGH TIME ADVERTISING AGENCIES START HIRING CHIEF WELL-BEING OFFICERS

By The Malketeer In the chaotic world of advertising, where creativity and innovation reign supreme, the well-being of employees often takes a backseat. Amidst demanding clients, relentless deadlines, and high-pressure campaigns, the emotional and mental health of advertising professionals too frequently falls by the wayside. This begs the question: Should advertising

Read More

THE TWO FUNDAMENTAL QUESTIONS EVERY MALAYSIAN BRAND MUST KEEP ASKING

By The Malketeer In a competitive landscape home-grown brands constantly jostle for attention, striving to carve a niche in the hearts and minds of Malaysian consumers. In this pursuit, two pertinent questions emerge as the mantras for brand success: “Do you have an idea, and can you make it famous?” These

Read More