By The Malketeer In a world where artificial intelligence and robotics continue to redefine the boundaries of human innovation, one extraordinary entity is making headlines. Dictador, the renowned Polish rum maker, has taken an audacious step by appointing a humanoid robot named ‘Mika’ as its Chief Executive Officer, making her the
By The Malketeer In today’s fast-paced business landscape, companies frequently encounter unexpected public relations crises that have the potential to either bolster or tarnish their reputation. Malaysia is certainly no exception to this trend. Brands operating in Malaysia have grappled with their fair share of public relations challenges, offering valuable insights
By The Malketeer Reuters reports that Turkey’s parliament removed Coca-Cola and Nestle products from its restaurants on Tuesday, 7 November over their alleged support for Israel amid the conflict in Gaza, according to an official statement and a source who named the two companies. “The products of companies that support Israel will not
By The Malketeer The Marketer’s Toolkit 2024 is based on extensive research and insights and is the result of WARC’s proprietary GEISTE trends research, with input from over 1,400 marketers worldwide, as well as one-on-one interviews with marketing leaders. Its primary aim is to equip marketers with a comprehensive set of
By The Malketeer In a world connected by globalisation, the ability to tailor products and marketing strategies to meet the unique preferences of different cultures and markets has become a vital component of international business success. Nowhere is this more evident than in Malaysia, where global brands face a tantalising challenge:
By The Malketeer In 2010, Davinder Kaur, a 20-year-old, was drafted into Malaysia’s National Service Training Programme (PLKN), alongside many of her peers. Uncertainty loomed as she embarked on a three-month camp adventure. “Coming from a conservative Sikh family, I really did not like the feeling of living away from home,”
By The Malketeer In the chaotic world of advertising, where creativity and innovation reign supreme, the well-being of employees often takes a backseat. Amidst demanding clients, relentless deadlines, and high-pressure campaigns, the emotional and mental health of advertising professionals too frequently falls by the wayside. This begs the question: Should advertising
By The Malketeer In a competitive landscape home-grown brands constantly jostle for attention, striving to carve a niche in the hearts and minds of Malaysian consumers. In this pursuit, two pertinent questions emerge as the mantras for brand success: “Do you have an idea, and can you make it famous?” These
By The Malketeer At the recent “Bangsa Malaysia: Myth or Reality” conference, social science scholar Sharifah Munirah Syed Hussain Alatas called for a transformative change in Malaysia’s education system to pave the way for a united “Bangsa Malaysia” or Malaysian nation. Her impassioned plea underscores the vital role education plays in
By The Malketeer The world is currently witnessing an alarming rise in what some have dubbed “brand bullying,” a form of collective activism where individuals and groups attempt to hold companies accountable for actions taken by unrelated international branches. This phenomenon has recently emerged in Malaysia, where there has been a
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