By The Malketeer The World’s No. 1 Irish Whiskey, Jameson, recently launched its inaugural global campaign, “Must be a Jameson,” featuring acclaimed actor Cillian Murphy as the narrator. Representing Ogilvy’s debut global work for the Pernod Ricard brand, the campaign, directed by Oscar-nominated Bryan Buckley, aims to celebrate the whiskey’s smooth
By The Malketeer The phenomenon of deinfluencing has breached unprecedented heights, creating ripples of change within the dynamic realm of social media influencers, with TikTok emerging as a hotspot for this transformative trend. Garnering over 200 million views, the hashtag #deinfluencing has become a powerful indicator of its resonance within the
By The Malketeer In the ever-evolving realm of media consumption, the seismic shift in Gen Z’s viewing habits demands a radical overhaul of traditional advertising strategies. Over the past decade, the younger demographic’s engagement with broadcast TV has nosedived by a staggering two-thirds. According to the latest reports, a mere 53
By The Malketeer In 2024, the global agency landscape, including in Malaysia, is set to undergo a seismic shift as AI becomes a permanent fixture, according to insights shared by Forrester. This transformation is expected to impact various facets of agency operations, with a focus on personalised campaigns driven by bespoke
By The Malketeer In a strategic move to monetise the widely used messaging platform, WhatsApp is set to roll out advertisements in its Status messages and Channels feature, as confirmed by WhatsApp head, Will Cathcart. Cathcart emphasised that these ads are designed to enhance the user experience, assuring users that they
By The Malketeer The 2023 Taylor’s University Deepavali film, “Not for Rent,” which articulates the challenges faced by the Malaysian Indian community, particularly in housing discrimination, has garnered more than 2.9 million views with just another 2 days left for the festival on Sunday, 12 November. Kudos to Taylor’s Group Chief
By The Malketeer Malaysia is considering the regulation of TikTok and its e-commerce features, potentially affecting the social media platform’s online shopping endeavours in Southeast Asia. The Communications and Digital Minister, Fahmi Fadzil, disclosed that Malaysia is exploring the registration of online social media platforms and the adoption of a global
By The Malketeer The advertising landscape in Malaysia, much like the global scenario, has undergone a remarkable transformation in the digital era. Traditional advertising formats have been eclipsed by more innovative and surgically targetted approaches. Let’s look at the imperative need to redefine the advertising industry in Malaysia, showcasing how businesses
By The Malketeer In a world increasingly dominated by artificial intelligence, many fear that the rise of machines could signal the death knell for human creativity. We’re told that robots will steal our jobs, outperform us in every way, and render our artistic endeavours obsolete. Contrary to these dystopian narratives, I
By The Malketeer In the fast-paced and highly competitive world of advertising, agencies often find themselves trapped in the relentless pursuit of new business opportunities. Traditionally, the process of winning new clients has often been associated with the dreaded “pitch.” However, there is a growing movement within the advertising industry that
Follow Us
