By The Malketeer Collaboration is the key to success. Nowhere is this truer than in the relationship between clients and agencies. Instead of adopting a confrontational approach, clients stand to gain more by treating agencies as their partners rather than mere vendors. This shift in mindset not only fosters a more
By The Malketeer The much awaited Apple’s latest holiday TVC, “Fuzzy Feelings,” takes a whimsical journey that seamlessly blends stop-motion animation with live-action, providing viewers with a heartwarming tale that celebrates creativity and the power of imagination. Directed by Lucia Aniello of “Hacks” fame and brought to life by stop-motion animator
By The Malketeer In a stunning turn of events, Sam Altman, the former leader of OpenAI, has officially announced his return to the artificial intelligence research organisation, capping off a tumultuous weekend of high-stakes negotiations and internal strife. The saga began when Altman, after a rejection from OpenAI’s board in his
By The Malketeer The United Kingdom’s advertising watchdog, the Advertising Standards Authority (ASA), announced that it had banned an advertisement for the Toyota 4×4 Hilux sports utility vehicle (SUV) because it promoted “irresponsible behaviour” towards the environment. The regulator barred two ads, first released in a 2020 campaign: a poster and
By The Malketeer In the intricate web of global conflicts, the interplay between social media and real-world events is becoming increasingly pronounced. The ongoing Gaza conflict has once again thrust platforms like TikTok and X (formerly Twitter) into the spotlight, exposing the myriad of challenges they face in balancing free expression
By The Malketeer In a world marked by geopolitical tensions, economic uncertainties, and social upheavals, conflicts can present significant challenges for businesses. However, there are brands that not only weather these adversities but thrive. Their ability to navigate turbulent waters and emerge stronger speaks volumes about the resilience, adaptability, and strategic
By The Malketeer In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion with the lifting of its PN17 status, marking a pivotal moment in the airline’s financial recovery. Bursa Malaysia, in a media notification, formally declared the removal of AAX’s PN17 classification following the airline’s fulfillment of
By The Malketeer In today’s chaotic world of marketing, staying relevant is a perpetual challenge. Businesses often grapple with the decision to rebrand or refresh their image to maintain consumer interest. While rebranding can be a powerful tool when executed correctly, a less drastic approach – refreshing the brand – can
By The Malketeer In a world where the buzz surrounding environmental sustainability grows louder each day, advertisers and agencies find themselves at a crossroads, grappling with the challenge of decarbonising their media spend. The urgency to address the carbon footprint of advertising has never been more palpable, yet the path forward
By The Malketeer These are testing times for brands not only around the world but also in Malaysia. Never before have brands been subject to such intense scrutiny that ‘unseen enemies’ are lurking around the corner waiting to let all hell loose! In an era inundated by conscious consumerism and heightened
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