By The Malketeer The ad industry has always been about creativity, innovation, and delivering compelling messages to audiences. Yet, as we find ourselves in 2024, many agencies are grappling with an unexpected adversary: an overwhelming array of unnecessary rules, procedures, communications, tools, and roles. This ‘addition sickness’ has crept into agencies,
By The Malketeer As the clock ushers in the dawn of 2024, a fresh breeze of resolutions wafts through the vibrant halls of advertising agencies in Madaniland. Leaders pledge to steer their teams with empathy, authenticity, and clarity, promising to create environments that breed creativity and success. However, the challenge remains:
By The Malketeer In today’s fast-paced world of marketing, where data-driven strategies and sophisticated analytics dominate, it’s easy to lose sight of the essence of any successful business – the people who make it thrive. In the pursuit of maximising ROI and optimising conversion rates, marketers often forget that their customers
By The Malketeer If there’s one book, I’d recommend to young copywriters is the University of Columbia’s mandatory guidebook for its journalism undergraduates, Strunk & White’s “Elements of Style”. The principles laid out in the epic publication remain an enduring guide for aspiring writers and seasoned journalists alike. Although published over
By The Malketeer The Gaza war has brought to light the disturbing use of deepfake images, particularly those depicting bloodied and abandoned infants, created using artificial intelligence (AI). These manipulative visuals, viewed millions of times online, serve as a potent propaganda tool, exploiting people’s emotions and spreading false information about casualties
By The Malketeer As we approach the end of another turbulent year, it’s essential to pay homage to the unsung heroes who have been the driving force behind the vibrant and dynamic landscape of advertising, marketing, PR, digital, branding, media, and production in Malaysia. These industries, often working behind the scenes,
By The Malketeer In a world marked by diverse cultures and varying perspectives, the recent move by Starbucks in Malaysia to feature hijabi models in their buy 1 free 1 campaign signals an attempt to embrace inclusivity. However, this seemingly well-intentioned effort has ignited a social media storm, revealing the complex
By The Malketeer OpenAI, a trailblazer in the artificial intelligence (AI) industry, recently experienced a tumultuous five days that ignited heated debates about the future of AI. The power struggle within the company not only brought attention to the growing divide between those advocating for AI innovation and those prioritising safety
By The Malketeer In a bold move that merges the love for technology with the passion for pizza, Domino’s Pizza Malaysia has unveiled an exciting glimpse into the future of delivery—the dxb. This innovative electric bike not only promises to revolutionise the way pizzas are transported but also introduces a novel
By The Malketeer In an era dominated by increasingly divisive opinions and societal flashpoints, brands find themselves standing at the crossroads of influence and intense scrutiny. The landscape is fraught with challenges, with a large majority of consumers ready to cast their vote – either through purchasing power or boycott –
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