By The Malketeer As we embark on a new year, the echoes of anticipated trends reverberate through the corridors of the marketing landscape. Amidst the buzz surrounding familiar themes like AI, influencer marketing, and CGI, the true challenge lies in deciphering how these trends will not just be headlines but real
By The Malketeer As we step into 2024 –Year of the Wood Dragon – Malaysia’s marketing arena is poised for an exhilarating transformation. Let’s visualise this: while digital advances like Moment Marketing clamours for attention, there’s an equally resonant call for authentic brand communications rooted in relatability. How can Malaysia harness
By The Malketeer The marketing landscape in Malaysia is undergoing a seismic shift as we bid adieu to the strategies that dominated 2023. With 2024 unfolding, Malaysian businesses are gearing up to embrace novel approaches that promise not just visibility but tangible profitability. Let’s delve into the trends that are poised
By The Malketeer Former Malaysian Prime Minister Ismail Sabri faced an extensive questioning session by the Malaysian Anti-Corruption Commission (MACC) that lasted nearly five hours. The statement recording process commenced at 10 am and concluded at 4:45 pm, marking a significant development in the ongoing investigation into the alleged misuse of
By The Malketeer In the ever-evolving world of marketing, the landscape has undergone substantial transformations, shaped by shifts in user behaviour and advancements in technology. From the days of the industrial revolution to the current era dominated by AI-powered hyper-targeted messaging, Malaysian marketers and ad agencies find themselves traversing a dynamic
By The Malketeer The rise of generative AI has been nothing short of revolutionary, opening doors to opportunities that were once confined to the realms of science fiction. However, like any disruptive technology, it brings forth challenges that require businesses to rethink their strategies fundamentally. Particularly for marketers and advertising agencies
By The Malketeer As we step into the future, Malaysian marketers find themselves at the crossroads of disruption and unparalleled opportunities in the digital era. The landscape is evolving, presenting challenges and possibilities that demand a fresh perspective and innovative strategies. In this seismicenvironment, adaptability and forward-thinking approaches will be the
By The Malketeer More than a century ago, the astute merchant John Wanamaker lamented the uncertainty surrounding his advertising investments, famously stating, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” In response to this enduring challenge, Roger L. Martin, Jann Schwarz, and
By The Malketeer In a significant development, the Malaysian Anti-Corruption Commission (MACC) has initiated an investigation into alleged corruption associated with the ‘Keluarga Malaysia’ campaign, a project spearheaded by former Prime Minister Ismail Sabri Yaakob. The probe, focusing on certain projects during Ismail’s tenure, has prompted MACC investigators to deploy a
By The Malketeer In the ever-evolving world of advertising, agencies often encounter challenges that seem insurmountable at first glance. Whether it’s a dwindling client base, an outdated campaign strategy, or a shift in consumer behaviour, these hurdles can test the mettle of even the most seasoned professionals. However, the key to
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