By The Malketeer Wrong Cop! Woman’s Bribe Backfires at Woodlands Checkpoint in Epic Mix-Up: What Marketers Can Learn from this Fiasco When Singaporean driver Wang Xiping found herself in a jam at Woodlands Checkpoint, she made a move that turned a traffic violation into a three-week stint in jail. Her misguided
By The Malketeer How a Toyota Became a Toy Yoda and Marketing’s Greatest Facepalm Moment In the hallowed halls of marketing blunders, some are simply costly; others ascend to mythic status. Buckle up (or rev your lightsabers) for the story of how one restaurant’s ill-conceived prank sped directly into a courtroom
By The Malketeer Question of Fair Access, Choice, and Potential to Rein in one of the World’s Most Powerful Tech Player In a significant development on November 14, UK consumer rights group Which? unveiled a nearly £3-billion legal claim against tech giant Apple Inc. The claim, representing millions of UK customers,
By The Malketeer The Forgotten Billions: A Public Call to Action with Creative Campaigns Finance Minister II Amir Hamzah Azizan disclosed that out of RM17 billion in unclaimed money handed over by various companies to the Accountant General’s Department, a staggering RM12.8 billion still awaits its rightful owners. This update, presented
By The Malketeer When Green Promises Meet Hard Reality Picture this: 50,000 people jetting across the globe to Baku, capital of Azerbaijan to talk about reducing emissions. If that sounds like a punch line, welcome to COP29 – the world’s most expensive exercise in irony. The Emperor’s New Green Clothes Every
By The Malketeer The Scorching Scandal of Luxury Label ‘Cremation’ In the opulent realm of high fashion, where exclusivity is the holy grail, luxury brands have stumbled upon a rather unconventional way to maintain their air of elitism – by literally going up in flames. Yes, you read that right. While
By The Malketeer From Elephant Encounters to Empire Building In an era where purpose-driven narratives dominate brand storytelling, Great Eastern‘s latest campaign, ‘The Great You’, has unearthed extraordinary tales of transformation across Southeast Asia. From a Malaysian artist turning wildlife encounters into global conservation efforts to a Singaporean sustainability pioneer impacting
By The Malketeer Malaysia is a Crucial Market for Businesses Expanding Both Regionally and Globally In a power play that’s set to reshape the region’s communications landscape, WE Communications has planted its flag in Malaysian soil through local powerhouse Chase Advisors. The move, announced yesterday in Kuala Lumpur, isn’t just
By The Malketeer Master These 10 Essential Trends – From Generative AI To The Creator Economy – Or Watch Your Brand Get Left Behind The latest Kantar Marketing Trends 2025 report has identified the 10 crucial trends that will define success in the years ahead. 1. Generative AI’s Hidden Dangers:
By The Malketeer Audience-Focused Strategies Will Drive Not Only Survival But Thriving Growth For years, “content is king” was the mantra guiding digital publishers. But as AI evolves and privacy shifts redefine data collection, publishers are realizing it’s their audience—not just content—that holds the real power. By developing stronger, direct
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