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Perspectives

Bribery Bloopers and Brand Blunders

By The Malketeer Wrong Cop! Woman’s Bribe Backfires at Woodlands Checkpoint in Epic Mix-Up: What Marketers Can Learn from this Fiasco When Singaporean driver Wang Xiping found herself in a jam at Woodlands Checkpoint, she made a move that turned a traffic violation into a three-week stint in jail. Her misguided

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MAY THE FARCE BE WITH YOU!

By The Malketeer How a Toyota Became a Toy Yoda and Marketing’s Greatest Facepalm Moment In the hallowed halls of marketing blunders, some are simply costly; others ascend to mythic status. Buckle up (or rev your lightsabers) for the story of how one restaurant’s ill-conceived prank sped directly into a courtroom

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RM12.8 Billion in Unclaimed Funds: Finance Ministry and Creative Agencies Urged to Help Malaysians Reclaim Their Forgotten Wealth

By The Malketeer The Forgotten Billions: A Public Call to Action with Creative Campaigns Finance Minister II Amir Hamzah Azizan disclosed that out of RM17 billion in unclaimed money handed over by various companies to the Accountant General’s Department, a staggering RM12.8 billion still awaits its rightful owners. This update, presented

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Welcome to the US$100 Trillion Climate Charade: COP29

By The Malketeer When Green Promises Meet Hard Reality Picture this: 50,000 people jetting across the globe to Baku, capital of Azerbaijan to talk about reducing emissions. If that sounds like a punch line, welcome to COP29 – the world’s most expensive exercise in irony. The Emperor’s New Green Clothes Every

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How These Asian Changemakers Are Redefining Success

By The Malketeer From Elephant Encounters to Empire Building In an era where purpose-driven narratives dominate brand storytelling, Great Eastern‘s latest campaign, ‘The Great You’, has unearthed extraordinary tales of transformation across Southeast Asia. From a Malaysian artist turning wildlife encounters into global conservation efforts to a Singaporean sustainability pioneer impacting

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The 10 Marketing Moves That’ll Make or Break Brands in 2025

By The Malketeer Master These 10 Essential Trends – From Generative AI To The Creator Economy – Or Watch Your Brand Get Left Behind The latest Kantar Marketing Trends 2025 report has identified the 10 crucial trends that will define success in the years ahead. 1. Generative AI’s Hidden Dangers:

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Why “Audience Is King” Will Shape the Future of Digital Publishing

By The Malketeer Audience-Focused Strategies Will Drive Not Only Survival But Thriving Growth For years, “content is king” was the mantra guiding digital publishers. But as AI evolves and privacy shifts redefine data collection, publishers are realizing it’s their audience—not just content—that holds the real power. By developing stronger, direct

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