By The Malketeer In a compelling twist, Berjaya Corp Bhd founder Tan Sri Vincent Tan calls on Malaysians to rethink their Starbucks boycott, emphasising the local roots and predominantly Malaysian workforce of the coffee giant. Amid the controversy surrounding the Starbucks Malaysia boycott, Tan sheds light on the fact that a
By The Malketeer In the cutthroat world of marketing, where businesses vie for consumer attention and positive reviews, an ongoing clash between two major players in Malaysia’s used car industry has brought to light the ethical dilemmas surrounding incentivised reviews. Scathing Open Letter Sheds Light myTukar, a prominent name in the
By The Malketeer In Madaniland’s vibrant online marketing world, some entrepreneurs possess an innate ability to capture attention, and put some big-time marketers and politicians to shame. A recent post by netizen @helmihaqiem on X (formerly Twitter) has perfectly highlighted this fearless phenomenon. The post shared a promotional Tiktok video for
By The Malketeer In the world of advertising, growth is often considered the platinum ticket to success. Yet, a strategic approach to growth is imperative in ensuring long-term sustainability and maintaining a competitive edge. Contrary to the conventional wisdom of relentless expansion, this article explores the nuanced art of pacing growth
By The Malketeer In a world where self-promotion is a delicate dance between asserting competence and avoiding the pitfalls of boastfulness, a groundbreaking study conducted by Eric VanEpps, Einav Hart, and Maurice Schweitzer reveals an astounding strategy that doesn’t just avoid backfire but enhances your image. Welcome to the era of
By The Malketeer In the advertising industry, success is often measured by an agency’s ability to adapt to change. In times of economic and societal volatility, ad agencies face unique challenges that require innovative strategies to not only survive but thrive. As we meander through the uncertainties of today’s world, here
By The Malketeer A new deity has emerged to reshape the marketing and advertising industry – the God of Artificial Intelligence (AI). This omnipotent force is not just a technological marvel; it is a game-changer that has the potential to revolutionise how brands connect with their audiences and elevate the entire
By The Malketeer Kudos to the Minister of Tourism, Arts and Culture, Datuk Seri Tiong King Sing. You certainly have the spine, guts, and gumption to tackle non-performance unlike the other Madanistas in the Unity Government. “We hope Manoharan’s appointment will usher in a new wave of professionalism and accountability, unlike
By The Malketeer In a move that has ignited debates over the delicate balance between press freedom and responsible journalism, Malaysia recently unveiled an updated code of ethics for journalists. Launched by Communications Minister Fahmi Fadzil on February 20, the code, developed by Malaysia‘s Information Department (JAPEN), has raised serious concerns
By The Malketeer In the rapidly-evolving global business landscape , the mere mention of change often triggers trepidation. The discomfort associated with stepping into the unknown, abandoning the tried and true, and venturing into uncharted territory is a formidable challenge. However, as the saying goes, change is the only constant, and
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