By The Malketeer Google has long reigned supreme, wielding its influence over everything from search engines to email services with an air of invincibility. However, recent missteps with its AI product, Gemini, have revealed a chink in Google’s armour, challenging the perception of infallibility that has long surrounded the company. The
By The Malketeer In today’s world, the responsibility to address pressing global issues falls not only on governments and activists but also on businesses and industries. Among these, marketers wield a unique power to influence consumer behaviour and shape the narrative surrounding critical issues like climate change. It’s no longer a
By The Malketeer In the vast landscape of short-form video platforms and digital spaces, consumers are constantly bombarded by a barrage of advertisements. However, not all ads are created equal, and a recent report from Forrester sheds light on the pervasive issue of “bad ads” and their detrimental impact on the
By The Malketeer In the ever-evolving landscape of marketing, uncertainty and chaos are often par for the course. From rapidly changing consumer preferences to unpredictable market shifts, businesses constantly find themselves navigating through turbulent waters. However, amidst this chaos lies immense opportunity for those who can adapt and innovate. Let’s explore
By The Malketeer In the wake of the global pandemic, businesses have been forced to adapt rapidly to new challenges, from shifting consumer behaviours to the accelerated digital transformation of industries. Amidst this upheaval, the role of the Chief Marketing Officer (CMO) has undergone a profound transformation, giving rise to the
By The Malketeer In the competitive world of Public Relations (PR), where change is the only constant, professionals are on a perpetual quest to stay ahead of the curve. The landscape of PR has undergone a metamorphosis in recent years, fueled by technological advancements and innovative strategies. While traditional PR practices
By The Malketeer The advertising industry is undergoing a transformative journey, challenging traditional norms and rewriting the narrative surrounding gender equality. Brands, once confined to stereotypical portrayals of men and women, are now using their influence to reshape societal perceptions and champion inclusivity. This shift represents a significant departure from the
By The Malketeer In a groundbreaking collaboration, Tourism Malaysia and Mastercard have joined forces to revolutionise the traveller experience and boost outreach efforts leading up to Visit Malaysia Year (VMY) 2026. Unveiled during a Memorandum of Collaboration (MOC) exchange ceremony, the partnership designates Mastercard as Tourism Malaysia’s Exclusive Payment Partner, with
By The Malketeer In an unexpected turn of events, a recent video featuring Mircosoft founder and tech magnate,Bill Gates, and the internet sensation, Dolly Chaiwala, has set social media ablaze with a wave of humour and witty commentary. The collaboration has not only taken many by surprise but has also become
By The Malketeer As Malaysia gears up for the much-anticipated Visit Malaysia Year 2026 (VMY 2026), questions have arisen regarding the specific themes, highlights, and targets that the Ministry of Tourism, Arts, and Culture plans to introduce. The Minister of Tourism, Arts, and Culture, Tiong King Sing, faced scrutiny in the
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