By The Malketeer Research indicates that a staggering 90% of decisions are made subconsciously, with emotionally engaged consumers being three times more likely to recommend a product or make a repeat purchase. This revelation underscores the immense potential for marketers to leverage emotional engagement as a catalyst for driving brand affinity
By The Malketeer In the vibrant world of entertainment tourism, Malaysia stands as a paradoxical case study. Blessed with stunning landscapes, diverse cultures, and a rich history, the country holds tremendous potential to become a premier destination for concerts and live performances in Southeast Asia. Yet, stringent government regulations and the
By The Malketeer In a world where cultural movements and societal shifts continuously shape our collective narrative, Levi’s stands as a stalwart symbol of progress and individuality. With a legacy spanning 170 years, the iconic denim brand has consistently evolved, adapting to the changing tides of fashion, culture, and activism. Now,
By The Malketeer In the fast-paced world of sportswear, where industry titans like Nike and Adidas have long reigned supreme, it takes courage, determination, and a touch of audacity to carve out a niche. This is precisely what Tom and Phil Beahon, two brothers with no prior knowledge of the industry
By The Malketeer In today’s highly competitive world of marketing, where understanding consumer behaviour is critical, there’s a growing recognition that embracing neurodiversity can lead to deeper insights and richer innovation. As marketers, it’s crucial to realise that not everyone’s brain works in the same way. By acknowledging and accommodating neurodivergent
By The Malketeer The brutal truth is that the pursuit of excellence emerges as a pivotal strategy for sustainable growth and success. Focusing on excellence not only sets agencies apart from their competitors but also cultivates a culture of innovation, client satisfaction, and long-term viability. Let’s delve into how prioritising excellence
By The Malketeer In business-to-business (B2B) marketing, securing investment can sometimes feel like an uphill battle, particularly for companies facing scepticism about the efficacy of marketing efforts. From repositioning marketing as a revenue generator to fostering internal alignment on messaging, the journey to securing investment requires patience, courage, and unwavering determination.
By The Malketeer Marketer burnout is an all-too-common adversary that can undermine creativity, productivity, and overall well-being of even the most talented individual. Let’s face it – marketers perpetually face intense pressure to deliver sterling results amidst tight deadlines, shifting trends, and brutally demanding expectations. As a result, burnout has become
By The Malketeer In the intricate web of global commerce, brands stand as pillars of trust and reliability. They represent not just products or services but embody values, promises, and reputations. However, lurking in the shadows, there exists a perilous threat – the clandestine involvement of the deep state and dark
By The Malketeer The true test of an influencer’s survival lies in their ability to foster genuine connections with their audience built on trust and transparency. In an age of social media dominance, influencers reign supreme, seemingly effortlessly accumulating fame and wealth with every post. However, beneath the façade of filters
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