By The Malketeer This campaign cleverly taps into the phenomenon of intense emotions triggering unexpected reactions, drawing a parallel between the overwhelming cuteness that can lead to losing composure and the intense flavours of PERi-crackle provoking a similar response. By associating the product with such a relatable and intriguing concept, Nando’s
By The Malketeer In a bold move to fortify its digital presence and solidify its stance as Malaysia’s premier 5G network provider, U Mobile has appointed Lion & Lion, as its digital agency partner. This collaboration heralds a new era for U Mobile as it endeavours to further expand its brand
By The Malketeer Amidst the excitement of AI-driven innovations, there lies a critical concern: the risk of AI making us intellectually complacent. As marketers, we must recognise that while AI enhances efficiency, it is human intelligence that imbues marketing efforts with meaning and resonance. Artificial intelligence has undoubtedly reshaped the marketing
By The Malketeer In a world often marred by the cacophony of daily life, where the hustle and bustle of modernity can sometimes drown out the echoes of tradition and familial bonds, the Petronas Raya 2024 festive film emerges as a poignant reminder of the timeless values of forgiveness, appreciation, and
By The Malketeer Starting April 1, 2024, users can freely access the ChatGPT generative AI chatbot without any registration requirements, announced the Microsoft-backed startup. ChatGPT, which sparked the GenAI boom in late 2022, boasts the ability to engage in human-like conversations and perform a variety of tasks, from summarisinglengthy texts to
By The Malketeer Marketing teams are constantly being challenged to achieve greater results with limited resources in today’s intensely competitive business environment. Whether it’s tighter budgets, leaner staffing, or heightened competition, the pressure to deliver more with less is a reality faced by many marketing professionals on a global scale. However,
By The Malketeer In the realm of modern business, competition can be cutthroat. As companies vie for market share and consumer loyalty, they often resort to various strategies to stay ahead. However, amidst the conventional tactics lies a more insidious threat – the actions of brand saboteurs. These individuals or groups
By The Malketeer In the vast realm of commerce, where every pixel and every second count, the fusion of artificial intelligence (AI) with marketing and advertising has ushered an era of unprecedented innovation and efficiency. From personalised recommendations to predictive analytics, AI is not merely a tool but a transformative force
By The Malketeer The debate over the increasingly dominant role of artificial intelligence (AI) within the marketing and advertising industry continues to gather momentum. While some view it as a silver bullet for super efficiency and stellar innovation, others tread cautiously, wary of the potential pitfalls. Amidst this discourse, a compelling
By The Malketeer In today’s flourishing business of digital advertising, a new crescendo is capturing the attention of marketers and consumers alike: programmatic audio advertising. This innovative approach to reaching audiences through sound is not only gaining traction but igniting robust conversations within the industry. As technology continues to shape the
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