By The Malketeer In an era where technology continues to redefine the landscape of customer service and support, the emergence of Generation AI (GenAI) chatbots marks a pivotal moment in the evolution of automated assistance. These advanced conversational agents are not just here; they’re transforming the way businesses engage with their
By The Malketeer Carlsberg Asia and Grab recently inked a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at boosting brand awareness and engagement through GrabAds, the advertising arm of the Grab app. Set to launch in the second quarter of 2024, this partnership will roll out across four
By The Malketeer In a significant move to fortify Malaysia’s investment ecosystem, Hong Leong Bank(HLB) and the Malaysian Investment Development Authority (MIDA) have signed a significant collaboration, aimed at providing robust financing and banking services for businesses eyeing the Malaysian market. This strategic partnership not only seeks to bolster the nation’s
By The Malketeer In recent years, Artificial Intelligence (AI) has become a pivotal force across industries, reshaping traditional approaches and propelling innovation. Yet, in the spheres of marketing, advertising, and public relations (PR), misconceptions, fears and lingering hesitations persist. Let’s debunk these myths and explore why embracing AI tools is paramount,
By The Malketeer Will marketing agencies and practitioners, sink or swim with the epochal transformative waves of AI’s Marketing Tsunami? In the tumultuous seas of today’s digital world, marketing is undergoing a seismic shift, propelled by an unstoppable wave of technology. At the forefront of this revolution stands artificial intelligence (AI),
By The Malketeer In the landscape of advertising, traditional methods are swiftly being tampered by technological advancements, ushering in an explosive era of “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. These ads, generated through sophisticated AI techniques like deepfakes and generative
By The Malketeer The one truth that remains constant in marketing is the power of storytelling. Businesses are discovering that by reshaping their stories, they can capture attention, build trust, and drive engagement like never before. Authenticity Reigns Supreme In an era of skepticism and information overload, consumers crave authenticity. They
By The Malketeer The Cannes Lions International Festival of Creativity has long been a bastion of innovation and inspiration in the marketing world. This year, it is set to elevate its offerings with the introduction of Lions Creators, a dedicated forum aimed at fostering collaboration and learning within the burgeoning creator
By The Malketeer In a heartwarming exploration of tradition and technology, the Malaysia Digital Economy Corporation (MDEC) has unveiled a captivating seven-minute film that beautifully encapsulates the evolving landscape of Hari Raya festivities. Titled “Raya Digital MDEC”, this cinematic gem offers a poignant narrative, showcasing the seamless integration of digital innovations
By The Malketeer Julie’s Biscuits, known for its delectable treats, recently ventured into uncharted territory with their Hari Raya festive campaign titled “A.I.dilfitri.” This seven-minute masterpiece took viewers on a journey that not only entertained but also challenged preconceived notions about artificial intelligence (AI) and its role in our lives. The
Follow Us
