By The Malketeer Google, a prominent player in the digital revolution, is poised to make a significant impact at the upcoming Malaysian Marketing Conference & Festival 2024. Spearheading this charge is Ms. Jia Wen Chuah, the Head of Industry for Consumer-Packaged Goods (CPG), Retail, and Agency at Google Malaysia. Scheduled to
By The Malketeer In today’s hyper-connected world, customers expect nothing less than seamless, personalised brand interactions across every touchpoint. Meeting these heightened expectations is a daunting task, but one that marketers must conquer to thrive in the modern landscape. Fortunately, the integration of artificial intelligence (AI) and agile marketing practices offers
By The Malketeer In the rapidly evolving landscape of customer relationship management (CRM), artificial intelligence (AI) is poised to revolutionise the way businesses interact with their customers. Leading CRM platforms like Salesforce, Dynamics, Zoho, and HubSpot are already introducing groundbreaking AI features for autonomous chats, automatic campaign launches, product suggestions, and
By The Malketeer In a move heralded as a significant step towards enhancing user privacy, Google has announced its intention to begin phasing out third-party cookies in Chrome, with plans to commence the process in early 2025. Originally slated for completion by the end of 2024, the revised timeline reflects Google’s
By The Malketeer Deadlines loom, analytics dashboards blink incessantly, and the pressure to deliver quantifiable results weighs heavy. In this crazy, data-driven world of marketing, is there a danger of soft skills falling by the wayside? Are we nurturing a generation of “click whisperers” – masters of the ad campaign but
By The Malketeer The digital world is being reshaped by the rapid advancement of artificial intelligence (AI) technology. What was once considered science fiction is now a reality that’s transforming how consumers interact with brands. From hyper-personalised product recommendations to AI-generated marketing content tailored to individual preferences, we are witnessing the
By The Malketeer In the constantly evolving landscape of marketing, one phrase resonates louder than ever: “Forget everything you knew about marketing.” Why? Because the AI revolution is here, fundamentally reshaping the way businesses understand, engage, and convert their audience. As AI technologies continue to mature, they are unlocking unprecedented opportunities
By The Malketeer As artificial intelligence (AI) continues its rapid evolution, the year 2024 marks a critical juncture where the trajectory of AI trends presents both unprecedented opportunities and formidable challenges. The pivotal question facing marketers today is not just about leveraging AI for innovation but also about doing so responsibly.
By The Malketeer In today’s business landscape, dominating local markets requires a nuanced approach that goes beyond traditional advertising methods. Whether you’re a small business targeting a specific neighbourhood or a national brand aiming to expand into local markets, understanding the unique dynamics and leveraging advanced tools like artificial intelligence (AI)
By The Malketeer In today’s fast-growing business landscape, companies across various industries are embracing cutting-edge technologies to gain a competitive edge. Heineken, one of the world’s leading beverage companies, is no exception. By integrating a generative AI chatbot into its cloud platform, Heineken has revolutionised its approach to market research, customer
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