By The Malketeer In a move that comes as a relief for many, Unilever, the British consumer goods giant, has decided to abandon its super-premium ice cream business, including the iconic brand Ben & Jerry’s. This decision not only promises to save Unilever a whopping USD800 million over the next three
By The Malketeer In a seismic jolt to Malaysia’s tech landscape, Microsoft has unleashed a stupendous declaration, committing a staggering RM10 billion to supercharge artificial intelligence (AI) and cloud technology development across the nation over the next four years. This titanic investment, marking Microsoft’s largest-ever financial plunge into Malaysia, follows a
By The Malketeer In today’s hyper-connected world, consumer expectations around immediacy and relevance have been radically reset. We now live in an era of micro-moments – those intent-rich instances when people turn to a device to instantly act on a need to learn, do, discover, watch, or buy something. For brands,
By The Malketeer In today’s hyper-competitive marketplace, brands can no longer rely on gut instinct and conventional wisdom to understand their customers. The key to unlocking growth and defending market share is gaining a deeper, more nuanced comprehension of consumer behaviours, preferences, and motivations. This is where the power of artificial
By The Malketeer In the ever-evolving digital era, where consumer preferences shift like tectonic plates and new technologies surface daily, the role of a marketing leader has become a high-wire act. Navigating this landscape demands a rare blend of skills, vision, and an unwavering commitment to innovation. These exceptional individuals are
By The Malketeer In recent months, Malaysia has been witnessing a profound economic repercussion triggered by a persistent pro-Palestine boycott of US-linked businesses, with KFC being the latest brand casualty. QSR Brands, the operator of KFC franchises in Malaysia, has announced the temporary closure of approximately 20% of its outlets, citing
By The Malketeer In the blood-soaked battleground of public relations (PR), a technological grim reaper has arrived – artificial intelligence (AI). This unrelenting force is utterly annihilating traditional PR methods, leaving a trail of obsolete practices in its ruthless wake. PR agencies now face an ultimatum: Unshackle themselves from antiquated human
By The Malketeer In the domain of content creation, artificial intelligence (AI) is poised to shatter boundaries and redefine what’s possible. From interactive storytelling to personalised entertainment, AI is ushering in a new era where the lines between passive consumption and active participation blur. As AI agents become increasingly sophisticated, they
By The Malketeer Subcultures represent unique microcosms, each with its own distinct set of values, preferences, and identities. From punk rockers to gamers, these subgroups not only shape popular culture but also offer invaluable lessons for brands seeking to connect with diverse audiences in meaningful and authentic ways. By understanding and
By The Malketeer Marketing teams are inundated with the “next big thing” in technology. AI (Artificial Intelligence) is more than just hype – it’s a revolution poised to transform every aspect of marketing. It is omnipresent and fast-becoming omnipotent! Remember ChatGPT, the AI chatbot that took the internet by storm? It’s
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