As part of Astro’s efforts in strengthen its legacy in the arts industry, four of its main channels, Astro Ria (channel 104), Astro Prima (channel 105), Astro Warna (channel 132) and Astro Oasis (channel 106) will be the main hub for Malay Dramas through its additional drama slots. To cater
(marketingmagazine.com.my) – By: Malati Siniah It’s not only the industry that is changing, so is the way people work. Understanding these insights Sin Chew Media Corporation has kick-started a brand new venture which aims to link over 20,000 members from various businesses, organisations, entrepreneurs and freelancers. The offices branded as
(marketingmagazine.com.my)– By: Malati Siniah The owner of some of Malaysia’s top retail brand GCH Retail has kicked off a media tender earlier this month. The company which operates and owns Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia is looking for an agency to handle its media planning and
(marketingmagazine.com.my)– By: Malati Siniah MARKETING recently had the pleasure to have a sit-down interview with Ahmad Izham Omar, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios. Known to many as the king of content not many know that apart from being the driving force behind Media Prima’s
Culture Machine, India’s most watched digital media network has made its way into the local market by hiring Aditya Aima the former Vice President – Head of Marketing, Business Strategies and Revenues at Astro. Aditya joins as the company’s new Business Head – ASEAN, operating out of Malaysia. He will
In 2011, local English daily the Sun filled a suit against The Nielsen Company (Malaysia) claiming that the market research company published false and misleading readership estimates of the newspaper. The long drawn out court case came to a close yesterday when High Court’s Justice Lee Swee Seng handed out
(marketingmagazine.com.my) – By: Malati Siniah Rahul Thappa, Astro’s Vice President of Data Analytics will be embarking on a new journey with Fox Network Group Asia in Hong Kong in May 2017. No stranger to those in the industry Rahul has over the last seventeen years, held leadership roles at leading
(marketingmagazine.com.my)– By: Malati Siniah One of Malaysia’s largest integrated media group, Media Prima, has taken a hit with a recorded 10% decline in revenue in its latest financial report. The company reported a loss of RM59.2 million this year against its earnings of RM138.7 million in 2015. Keeping
(marketingmagazine.com.my)– By: S. Jayasankaran NOWADAYS, listening to the radio can shorten your life. Normally when I am in traffic, I like to listen to music which is why the radio in the car is either tuned in to BFM or Light and Easy. Both are equally dangerous. The other day,
The Gunn Report for Media, the global evaluation of media innovation and success, has today released its 2016 Media Report, summarising the overall media performance in the year January to December 2016 based on the results of the most important global, regional and national Media creative award contests spanning
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