Blaze Digital, Astro’s digital marketing arm was launched today, offering integrated digital-first solutions for marketers across Astro’s 21 iconic digital brands which include Astro Gempak, top Malay entertainment portal, Astro Awani, Malaysia’s No.1 news portal, Chinese lifestyle portal Xuan and Rojak Daily offering the latest entertainment and lifestyle updates as
Astro Malaysia Holdings Berhad achieves PATAMI (Profit after Tax and Minority Interests) for the first three months of the financial year ending 31 January 2018. Tun Zaki Azmi, Chairman of Astro, said, “In a challenging market, Astro is focused on delivering sustainable revenue and profit growth over the long
The young and vibrant FreakOut leads In less than two months Japan-based Technology Company FreakOut has entered into the local market and shook up the local publishing scene with its innovative mobile advertising solutions. “Adblockers is a serious issue for publishers, according to last year’s report by the Interactive Advertising
Astro Malaysia Holdings Berhad and Kumpulan Media Karangkraf Sdn Bhd have entered into a Memorandum of Understanding to form a joint venture company for the creation and monetisation of content verticals in Malaysia and the Nusantara region (the Indonesian archipelago). Dato’ Rohana Rozhan, Group CEO of Astro commented, “We
Malaysia’s leading leisure and tourism group, Themed Attractions Resorts & Hotels (TAR&H) has appointed Mindshare as its media agency following a competitive pitch. Back in May MARKETING broke the news on the pitch when Philip Whittaker, Chief Commercial Officer and Acting Chief Executive Officer of Integrated Theme Parks & Attractions
The latest GfK Radio Audience Measurement (RAM) survey reveals that Astro Radio remains the most popular radio network in Malaysia, with 15.6 million listeners every week accumulatively through its nine brands. This makes up 77.8 percent of Malaysia’s radio-listening audience. Datuk Jake Abdullah, Chief Executive Officer of Astro
Gearing up for this year’s Ramadan, Unilever Malaysia’s hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive to amplify the importance of hygiene among Malaysians during the holy month. Dubbed ‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series of meaningful
In a recent sensational launch of its latest beverage, Guinness Malaysia debuted Guinness Bright targeted at the younger beer lovers with Visual Retale’s snazzy 3D projections at selected pubs outlets nationwide. This innovative exercise between Guinness & Visual Retale is the first in Malaysia via 3D projections to
Media Prima, Malaysia’s Integrated Media Group, seeks to increase its digital and non-traditional revenue streams through strategic business initiatives launched in 2016 and early 2017. Datuk Seri FD Iskandar, Group Chairman of Media Prima, said, “The Group has initiated key initiatives in 2016 to enable new revenue streams while we
It has been seven years since Media Prima officially launched its video-on-demand (VOD) portal tonton which streams catch up episodes of live events, TV shows and breaking news for free. Having built a solid user base, 6.8 million and counting, exactly one year ago the company kick-started a new
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