IPG Mediabrands,has been appointed by Tenaga Nasional Bhd (TNB) as its new creative, media planning and buying and digital agency on record (AOR). Led by Ansible, IPG Mediabrands’ mobile and technology arm, and Society, its content marketing and social media agency, the contract started in October for six months. The
Malaysia’s most outstanding winning creatives that have graced YouTube over the past 12-months will be celebrated at the second ‘YouTube Malaysia Ads Awards’ set to take place on Friday, December 8, 2017. The gala awards night will wrap up a week-long celebration of all things related to the popular video
From Left Eddy Lim, Commodore of Rocketfuel Network at Rocketfuel Entertainment, Jaclyn Tan, Senior Manager of Brand Marketing at JD Sports Fashion, Justin Lim, CEO of JD Sports Fashion and Murali “Moots” Marimuthu, Admiral at Rocketfuel Entertainment Influencer Marketing player, Rocketfuel Entertainment has signed up with British multi-brand, multi-channel sports
From left: Star Media Group Specialist Editor M. Shanmugam, Datuk Seri Tajuddin Atan and Datuk Seri Wong Chun Wai at the StarBiz Premium launch. Just when everyone keeps saying print players are doomed, the Star Media Group has evolved within the digital ecosystem powering its way with content. It has
Time has struggled with declining ad revenues since it was spun off from Time Warner in 2014. The company, that also publishes People, Sports Illustrated, Entertainment Weekly and Fortune magazines, saw its third quarter revenue slip 9.5% to USD679 million, marking the sixth straight quarter the publisher fell short
IPG Mediabrands Malaysia has launched Project Illuminate, a CSR initiative to help empower and educate underprivileged communities. The initiative uses the network’s media, creative innovation, digital, technology and mobile expertise to create useful and engaging educational content in a modular format. This content is then rolled out to disadvantaged sectors
In an effort to combat the risk of damaging brands reputation in programmatic online advertising in Malaysia, five major online publishers (Media Prima Group, Star Media Group, Utusan Malaysia, MCIL and The Edge) signed a Memorandum of Understanding (MOU) today to form a consortium to create an advertising exchange that
YouGov BrandIndex has announced its 2017 Brand Advocacy Rankings for Malaysia. The latest rankings show that Lazada’s customers are the strongest advocates of any brand in Malaysia. YouGov BrandIndex Brand Advocacy Rankings are calculated by measuring Recommend Scores among each brand’s customers for the twelve-month period through October 2017. Recommend
Media Prima Berhad has appointed Mohamad Shukor Bin Ariffin (picture) as the new Chief Executive Officer of Big Tree Outdoor (BTO) Sdn Bhd. As CEO, he will be responsible for the overall operations of BTO, Malaysia’s leading out-of-home advertising company. He will focus on strengthening the core business of the
Redberry Ambient celebrated with clients by hosting Movie Nights at TGV One Utama and TGV Sunway Pyramid last week. This is the fifth time Redberry Ambient has hosted movie nights jointly with TGV Cinemas to appreciate the support from media agencies and direct clients. This Clients Appreciation Nite started at
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