‘FM’ suffix will no longer be used for Astro Radio A new note for the new year. Astro Radio is refreshing 11 of its brands, namely, ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN as of today. No longer will the ‘FM’ suffix be used. By
Title: Malaysian Media Conference 2018 #AskMeMMC Date: 8th February 2018 Venue: Sime Darby Convention Centre Time: 8.30am – 5.30pm Book your seats early! Call Amira on 03-77262588 or [email protected] More details: http://marketingmagazine.com.my/mmc2018/
New alignment set to make waves in SE Asia’s in-store media landscape After almost 11 years of driving in-store media as MagiqAds, Omni Marketing Global (OMG, the parent company) and Redberry (its local partner) have recently decided to rebrand the company to ActMedia Malaysia. This moves comes as part of
IPG’s Pasar Media to help Malaysian SMEs Bala Pomaleh, CEO, IPG Mediabrands. With speed, agility and fast-changing advertising technology gathering momentum, IPG Mediabrands has decided to reinvent its media buying, with the launch of Pasar Media. This one-stop-shop for all media buys will serve the SME market in Malaysia. Pasar Media is an attempt to redefine
This month of MARKETING magazine covers influencer marketing outfit Rocketfuel, which is firing on all cylinders with Rocketfuel Entertainment, Rocketfuel Network and Rocketfuel Records. Forbes recently reported that, “With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective
With China’s digital ad spending poised to touch US$50 billion this year, the ties between China’s iPinYou and Singapore’s The Hub, an open-architecture media buying application from CtrlShift, is set to alter the media landscape of the region. Negotiating this significant agreement between CtrlShift, a global audience solutions company, and
JVCo signing ceremony between Astro Malaysia and Karangkraf. (from left): Shafiq Abdul Jabbar, Astro Group Chief Financial Officer, Dato’ Rohana Rozhan, Astro Group Chief Executive Officer, Dato’ (Dr) Hussamuddin Hj. Yaacub, CEO Kumpulan Media Karangkraf and Dato’ Mohd Nasir Hj. Hamzah, Deputy Chairman Kumpulan Media Karangkraf Signaling a big change
Ridhuan Sidek, Chief Digital and Marketing Officer, Astro Technology giant Microsoft is enabling Astro to take the leap into the world of entertainment that is driven by artificial intelligence, with an aim to drive better economic outcomes for both advertisers and consumers. Astro, in collaboration with Microsoft, has leveraged on
Media Prima Berhad has seen its revenue double for the first nine months of 2017, from digital, non-traditional advertising and commerce. Combined revenues from digital advertising, home shopping, e-commerce and subscription-based OTT service grew from RM50 million to RM123 million for YTD17. Tan Sri Ismee Ismail, Group Chairman of Media
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a pitch process. Earlier this year, Initiative reinvented its product offering and positioning to find alternatives for clients increasingly struggling with advertising avoidance and radical shifts in consumer behaviour. Earlier this year the agency reinvented its
Follow Us
