With Malaysia’s 14th General Election just around the corner, it’s a perfect time to relook at how political parties are using social media to influence how we vote. In an earlier article, we explored how they utilised social media to listen, segment, connect, build personal brands, battle misinformation and engage
The phenomenal rise of Malaysia’s first hip-hop cypher 16 Baris on YouTube and social media culminated with a free concert at The Bee, Publika on 14 April 2018 to wrap up season 1. With an expected all ages capacity turnout of 300 people, the concert was set to deliver an
History repeats itself, Trapper Media Group rated by RECMA as number 1 agency! Trapper Media Group has created history! RECMA has rated the agency #1 in exposure to top 3 clients for 2017. As well as being in the top 10 media agencies in Malaysia for the second consecutive year.
He is perched on perhaps one of the most happening advertising medium of the industry and yet runs shy from the media glare. MARKETING caught up with Roshan Puvan (pic), the young CEO of Hot (Head On Traffic) Media, a major Out Of Home (OOH) player in Malaysia, for a
In line with its new brand promise to engage fans across multiple platforms, Malaysia’s number one radio brand in the East Coast, GEGAR, is strengthening its content offering to include more short-form videos. GEGAR is now leading a digital-first approach by producing fresh and innovative content that captures the heart
Malay Mail kicks off digital first identity Malay Mail has launched their new website effective 21 April. The new website would mean providing improved user experience, better access to news and stories, faster loading time along with a new domain, https://www.malaymail.com/. Malay Mail Online has also merged with the Malay Mail
Before brands leverage on influencer marketing, someone has to discover the influencer… The knack of seeking out great talent has to be second nature to influencer marketing player Rocketfuel Entertainment. After all, they have some of the biggest talents like Zizan Razak, Lisa Surihani and more than 100 influencers in
Erin Hwang appointed as President of Commercial Radio Malaysia Commercial Radio Malaysia (CRM) has appointed Erin Hwang, General Manager of Star Media Radio Group as its new President, and Encik Ozarizan Mohd Nor, General Manager of Husa Networks (Manis FM) as Vice President. This appointment was held the association’s recent
Havas Media Malaysia has announced the appointment of Avinash Sahu as Head of Middle Office for Havas Media Group Malaysia. In his new role, he will be responsible for all the Media Group’s Buying & Negotiations, as well as its Digital Operations, reporting to Andreas Vogiatzakis, CEO of Havas Media
UNRESERVED relaunches in style, Idris Elba makes an appearance UNRESERVED relaunched in style with an exclusive party at the St Regis Kuala Lumpur amidst an eclectic mix of corporate movers and shakers, business influencers, celebrities, and clients. Renowned British actor, producer, musician and DJ, Idris Elba was also invited to
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