Rocketfuel Entertainment fuels influencer marketing and branded content for World Cup 2018 No doubt the World Cup fever has swept the entire nation, and the world. Bloodshot eyes, spikes of excitement and social media is flooded with football memes. Entertainment talent powerhouse Rocketfuel Entertainment is in the thick of the
Astro to feature Pinkfong Baby Shark live musical at KLCC Leading content and consumer company, Astro Malaysia Holdings Berhad has announced their partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark, over multiple fronts from merchandising to character licensing and signature events
Acxicom brand name to become part of IPG’s massive portfolio Advertising giant, Interpublic Group has announced that it will be acquiring the marketing solutions arm of data, analytics and identity management service Acxiom Corp for US$2.3billion. With the acquisition, the Acxiom brand name will become part of the portfolio of IPG, which includes
Star-studded casts to star in the award-winning novel, The Garden of Evening Mists Astro Shaw and its partners HBO Asia and FINAS have announced that filming has commenced for Tan Twan Eng’s award-winning novel, The Garden of Evening Mists (TGOEM) in various locations in Malaysia including the scenic landscapes of
The 2018 FIFA World Cup Russia kicks-off on 14th June, with the finals on 15th July 2018. The biggest sporting event of the year that’s not to be missed! Astro, as the official broadcaster, is taking it to the next level, bringing World Cup experience on all screens and in
The recent political event was obviously an incredible occasion for news publishers considering some of them had increased their circulation 3 to 4 times its usual size. Now that the new order has given media back their voice, the question is will they be able to sustain it? I have
Reuters: Astro Awani and The Star rank highest as the most trusted news source in Malaysia An annual study of news consumption trends across the world has found that Astro Awani and The Star are the two most trusted Malaysian sources of news. The Reuters Institute Digital News Report 2018,
P&G’s Venus teams up with Astro to negate shaving myths In this fourth case study in the ‘Winning Partnership Series’, we discuss how Astro leveraged on its digital content to connect with Malaysian women on the truth of shaving for P&G’s Venus. Overview Astro came up with Sehalus Venus (as
Last week Instagram debuted IGTV in San Francisco allowing users to post videos up to an hour long a feature that will place the platform into direct competition with YouTube and its own parent company Facebook. They also annoyed that Instagram is now a global community of one billion. IGTV
It has been reported that Ananda Krishnan (AK), who owns a 62.4% stake in Maxis and a 40% stake in Astro Malaysia Holdings Bhd and controls the companies through his privately-owned Usaha Tegas Sdn Bhd, is considering a corporate exercise between the two listed entities. A merger will lead to
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