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Media

Content Power: The future for publishers

Sue-Anne Lim is a nomad strategist and an independent management consultant RECENT political event were obviously an incredible occasion for news publishers considering some of them had increased their circulation 3 to 4 times its usual size. Now that the new order has given media back their voice, the question

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Possible delisting for Utusan

UTUSAN MELAYU TO BE DECLARED INSOLVENT For decades it was known as Umno’s mouthpiece, Utusan Melayu now faces possible delisting from the stock exchange. Falling into the Practice Note 17 (PN17) classification, this indicates that the company financials are inadequate. Utusan Malaysia defaulted on loans from Bank Mualamat Malaysia Bhd

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Media Prima is South East Asia’s Media Company of the Year

MEDIA PRIMA RACKED UP 17 ACCOLADES AT THE SPARK AWARDS FOR MEDIA EXCELLENCE 2018 Malaysia’s largest integrated media group, Media Prima Television Network has won the highest accolades at the Spark Awards for Media Excellence 2018 (Spark Awards), walking away with the coveted Media Company of the Year and Media

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Media Prima Television Networks Defines the Future of Marketing

MPTN recorded an aggressive growth of over 60% in the number of branded content produced across 2017 Malaysia’s largest integrated media group, Media Prima Television Network (MPTN) has up its ante once again, as it further expands and unifies its content, data and platform solutions. This continued move is to

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Astro launches first 4K UHD broadcast in Malaysia

Astro partners up with Sharp and Samsung to introduce 4K UHD viewing experience in Malaysia Astro has achieved a historic milestone with the launch of Malaysia’s first live 4K UHD broadcast. The media company showcased live Premier League (PL) games; Liverpool vs West Ham and Arsenal vs Man City in

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Astro Radio Takes A Bite of the Future

Over the course of the last year, Astro Radio has taken a number of calculated moves to establish its position as a multi-platform, hybrid advertising solutions provider. The first major move was the launch of its two new, digital-first radio brands – ZAYAN and GOXUAN – back in October 2017.

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Media Prima collaborates with YouTube to drive video content segment

All Media Prima video content will now be available on YouTube Malaysia’s largest integrated media group, Media Prima is now working with US-based video sharing platform YouTube through its Player for Publishers service. This will enable Media Prima which currently ranks third in terms of digital audience reach in Malaysia to

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TAPPING THE MALAY MARKET: TH Chong

Our collaboration uncovers insights about the Malay consumer for marketers This is a story of how two media powerhouses are touching the hearts of Malay consumers online by fearlessly unlearning, and learning every day. “We are ready to fail,” declared TH Chong, Group Director for Astro Media Sales, echoing the

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