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16 Baris Concert 2018, Malaysia’s Biggest Hip Hop Concert

It was truly a historic day for hip hop in Malaysia. Two celebrations coincided, Tune Talk’s 9th anniversary and hip hop’s 45th celebration at Malaysia’s biggest hip hop concert. Featuring 45 talented emcees wowing the fans, the 16 Baris Concert provided 5000 fans with truly a memorable experience. 16 Baris

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Advertising with audio helps link brands with emotion

Audio advertising: Hitting the right note with Malaysian listeners By Joanna Wong, Head of Business Marketing, Spotify, Southeast Asia Today, consumers are constantly bombarded with messages from every platform available on a daily basis. However, as marketers, we need to ask the question, is this truly effective? Content marketing in

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Malaysia’s first ever influencer festival on 22 September!

The who’s who in the Social Influencer, Blogger, YouTuber, Instagram sphere are coming to the IN Festival: Influencers 2018, the first of its kind festival in Malaysia from 22 September to 23 September 2018 at the Kuala Lumpur Convention Centre. The IN Festival: Influencers 2018 event will kick off from

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Media Prima profits up thanks to asset disposal and digital focus

Media Prima posts first half profit of RM8.7 million Media Prima Bhd announced that its improved financial performance for the six months ended June 30 2018 was due to the on going business transformation initiatives to become Malaysia’s leading digital-first content and commerce company. The Group recorded a profit after

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tonton made accessible at no cost to Malaysians

The move is expected to drive higher revenue through digital advertising Media Prima Television Networks has announced that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the

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Directors Think Tank bags Production House of the Year at Kancils Awards 2018

Leading Southeast Asia’s production group Directors Think Tank (DTT) has done it again by making their mark at the Kancils Advertising Awards and Festival 2018. Themed “Celebrating Humanity in Creativity, Technology, and Culture”, the re-fashioned Kancil Awards have been simplified into channel-based categories, with special awards introduced this year to

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