YuppTV, popular OTT leader in the Indian content made its presence felt in Malaysia in February 2018. Fast forward to now, within 10 months YuppTV has garnered strong support from Malaysian Indians and expats from India. YuppTV boasts 100 thousand subscribers and the number is growing. YuppTV brand is recognised
In August 2018, the Institute of Journalists (IoJ) began preliminary interviews with media personnel who have experienced sexual harassment at their workplace or in the course of carrying out their work. The purpose of this at the time was to better establish the prevalence of sexual harassment, and glean whether
2018 is definitely a golden year for Malaysia’s film industry as three local films have set all-time new records by raking in more than RM30 million each at the box office! The amount is almost double that of the previous highest-grossing Malaysian film Abang Long Fadil 2 which tallied at
AirAsia Group Berhad has announced the transfer of its digital businesses to Redbeat Ventures Sdn Bhd (RBV), its wholly-owned subsidiary. In a filing with Bursa Malaysia today, AAGB announced that RBV entered into a Share Sale Agreement with AirAsia Berhad and AirAsia Investment Ltd respectively on 25 June 2018 to
The successor to Datuk Seri Wong Chun Wai at the Star Media Group (SMG), following his decision to retire as its managing director and chief executive officer, will have big shoes to fill. It will be a tough act to follow, more so when media outlets around the world are
In an ongoing story on Nestle’s QR code fiasco, numerous reports emerged recently stating that the QR code printed on Maggi Hot Cup labels did not lead users to Maggi’s official website. Which Nestle allegedly stated that they “accidentally printed the Mad Labs Q code on 170,000 tonnes of packages
It’s that time of the year again, time to close the books and get a fresh start for the new year. Of course, the same question will be on every marketer’s mind, what’s next for the marketing industry in 2019? Johan Ishak, Chief Executive Officer (CEO), Media Prima Television Networks (MPTN)
Telenor Group’s research arm, Telenor Research, has identified seven tech trends to study up on for 2019. Here are the 7 trends Telenor Research understands will make a big impact in 2019. 1. Deepfake: Too good to be true? 2019 will bring the world more deepfake content because a large
Astro Radio always pushes the limits to create the most impactful content for its diverse audience segments! As Malaysia’s favourite radio network, Astro Radio is constantly innovating and creating fresh original content to captivate and grow its diverse, vernacular audience segments. In this issue, MARKETING goes behind-the-scenes to experience the
Google has released its annual Year In Search, which reveals the top trending search terms on the internet. Malaysians, for the most part appeared to be concerned with the World Cup. The second spot goes to ‘SPR’ the Election Commission of Malaysia as eligible voters checked on their status as
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