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NY Mag - Featured image

How much of the internet is fake? Turns out, a lot of it, actually.

New York Magazine’s Max Read provides valuable insights on digital advertising, web traffic, bots, online content and more. In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital advertisers tend to

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Utusan Malaysia v2

Utusan delays December salaries

Salaries will now be paid by January 10, says the media group’s management. Utusan Melayu (Malaysia) Bhd will delay paying the December salaries of its staff after earlier stating that they would be paid by January 7, The Malaysian Insight reported.   The article also mentioned that the media group’s

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Cannes Lions - Featured Image

Cannes Lions Best Of 2018 screening & creative forum on Jan 28

Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organising a screening and creative forum that feature the best of Cannes Lions 2018. Date: 28 January 2019 (Monday)Time: 4.30pm – 10.30pmVenue: TGV Cinemas 1 Utama Get inspired by how

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MAD 2019 - Featured image

MAD 2019 is open for booking now

We are ready to complete our 2019 edition of the Marketing and Advertising Directory. For more than 23 years, the Marketing and Advertising Directory (MAD) has been a comprehensive guide to the industry. We have been trailing various agencies and media companies that operate in Malaysia’s dynamic advertising, media and

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2018 - Featured image

MARKETING’s 20 hottest articles of 2018

Check out our most popular marketing, advertising, digital and media-related news from last year. Thanks for the memories! 1.First Southeast Asian MotoGP Rider Hafizh Syahrin appoints Dentsu Sports Asia as Commercial Partner (November 1)Dentsu Sports Asia announced its official appointment as the exclusive commercial partner for Hafizh Syahrin, Malaysia’s top

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Smoking - Featured image

Twitter lights up with wacky memes after smoking ban

Smokers attempt to comply with the law by using measuring tapes to maintain a three-metre distance between them and any restaurant. The no-smoking ruling at Malaysian eateries, which started on January 1, has inspired a variety of measuring tape memes on Twitter. Malay Mail discovered numerous hilarious tweets and photos posted

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REV Asia logo - Featured image

REV Asia attains 25 percent stake in Chinese social news portal

The digital media group’s MD believes acquisition will strengthen its position in the millennial Chinese-speaking online community. REV Asia, a wholly-owned subsidiary of Media Prima Digital, has acquired a 25 percent stake in Monster Scape, the owner and publisher of Chinese-language social news portal TanTanNews. A January 2 New Straits

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Nurini Kassim

Nurini, Bernama’s new CEO begins two-year term

The first woman to be appointed Bernama CEO says news agency must keep up with the digital and social media landscape to stay relevant. Nurini Kassim clocked in for work as the new chief executive officer of the Malaysian National News Agency (Bernama) on January 2. According to a Bernama

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Truckit launch - Featured image

Truckit! offers advertising on trucks with GPS tracking

Advertisers can now display and track OOH advertisements with Truckit!, a service which features more than 1,000 trucks that travel through 1,000 routes. Advertisers can now engage their target audience based on geographical locations with Truckit!, a service that displays advertisements on more than 1,000 trucks travelling through 1,000 routes.

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