The creative agency and university aim to provide a greater learning opportunity with real insights and promote industry readiness among advertising students. Leo Burnett (LB Malaysia), the award-winning creative agency under Publicis One Malaysia, has announced a cooperation agreement with Xiamen University Malaysia (XMUM), a renowned Chinese university in Malaysia,
Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organising a screening and creative forum that feature the best of Cannes Lions 2018. Date: 28 January, 2019 (Monday)Time: 4.30pm – 10.30pmVenue: TGV Cinemas 1 Utama Get inspired by how
MAD 2019 is a reference to more than 35,000 marketing communications professionals. For more than 23 years, the Marketing and Advertising Directory (MAD) has been a comprehensive guide to the industry. We have been trailing various agencies and media companies that operate in Malaysia’s dynamic advertising, media and marketing space.
The tech giant and US supermarket chain are making it faster to navigate grocery aisles and pick up online shopping orders. America’s biggest supermarket chain Kroger and Microsoft Corp. are collaborating to bring the convenience of online shopping to brick-and-mortar grocery stores, according to Bloomberg. To test out these new
The business and employment-related social networking site list ‘Creativity’ as the soft skill that companies need most in 2019. Business and employment-based social networking site LinkedIn has listed ‘Creativity’ as the soft skill that companies need most in 2019. According to the site, the top five soft skills that companies
Site takeover is part of the home improvement and hardware retailer’s plans to extend its influence. MR. D.I.Y. Trading Sdn. Bhd. (MR. D.I.Y.) will be doing a Shopee site takeover to extend its influence across the platform’s 16 million-strong user base on January 10, as part of its journey to
BFM has dismissed two of its employees for misconduct after a staff letter that accused them of sexual harassment went viral. BFM has dismissed two of its employees for misconduct after a staff’s letter that accused them of sexual harassment went viral, Malay Mail reported. According to BFM founder Malek
As digital advertising reaches new heights… a couple of questions come to mind. Is there still a market for the traditional advertising medium of radio and can digital alone serve all our needs? Before you start churning out your answer, here’s a mind-blowing statistic: In a Nielsen “Global Trust in
The Hong Kong-based airline made a mistake around New Year’s Day – briefly offering business and first-class tickets from Vietnam to North American cities for as low as US$675 (RM2,778) round-trip. According to a CNN Travel report on January 4, Cathay Pacific made the blunder as the new year rolled
The Radio Audience Measurement conducted by international research and analytics firm GfK in the second half of 2018, in partnership with Commercial Radio Malaysia, reveals that radio listenership in Peninsular Malaysia remains high. The most recent survey which was conducted from September 2 to October 13, 2018 polled 6,000 unique
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