When it is about creativity in art and design, Malaysia has no shortage of that; this is a clear reflect of the higher number of entries from its creators for the Kokuyo Design Award. In 2017, only three entries have been from Malaysia. For 2018, there are 25 entries from
After a dismal Financial Year for 2017 (FY17), Media Prima Berhad is now enjoying a turnaround; after all, it has posted a profit after tax of RM59 million for FY18. This is a sharp reversal of the losses it experienced in 2017, approximately RM669.7 million. This achievement comes on the
International Advertising Association (IAA) Malaysia Hall of Famer Harmandar Singh has voiced out his concerns to shed light on the current mishappenings in the marketing communications industry. He said if they are not properly addressed and thought out, the industry may lose out on its objectivity and reason for being.
From JOMO (Joy Of Missing Out) over the past two weeks, everybody’s now back to FOMO (Fear of Missing Out)! So this is the best time for me to update you about Malay language radio brand ZAYAN which became 16 months old recently. The brand, operated by Astro Radio, targets
Piracy in Malaysia is not a new trend and has been always a topic of contention; thanks to the new attention the pirate TV box is attracting, the narrative is now on pirate content once more. The Asia Video Industry Association (AVIA) put out a study that looks into this
Nielsen Malaysia has appointed Luca De Nard as Managing Director succeeding Raphael Pereda. Prior to his appointment, De Nard led Nielsen’s business in Romania, during which he successfully drove substantial revenue growth across key verticals including retail measurement services, sales effectiveness and consumer insights. An accomplished FMCG leader and an
As the trend of ‘self-reflection’ sweeps across social media, Initiative has taken a look at how Malaysian Culture has evolved over the last ten years. These insights delve across different sectors and highlight trends that indicate how Malaysia has progressed over the past 10 years, embraced change and technological advancements,
Media Prima Berhad has surpassed Google and Facebook as the most popular choice for mobile content among Malaysians. According to the latest data from US-based media measurement and analytics company Comscore Mobile Metrix Top 100 Properties, Total Audience, Dec 2018, Malaysia, Media Prima tops the list with 13.60 million total unique
IPG Mediabrands’ centralised intelligence resource Magna, and Rapport, IPG Mediabrands’ global specialist network agency in the Out-of-Home (OOH) sector, have just published a brand new report on global OOH media. The report reveals the state and trends of OOH in 70 countries (total OOH spend, by segment, digital vs static),
Advertising budgets that were previously allocated for Facebook is now being channeled back into television. The reason for this isn’t because social network has lost its appeal but because there is now an addressable alternative on television. Spending on Facebook has wobbled recently. The amount brands spent on the platform
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