ARCHIVE

ARCHIVE

Media

Why Doraemon instead of Lat for National Art Gallery?

Malaysian icon and renowned cartoonist Datuk Mohammad Nor Khalid better known as Lat said that he was deeply disappointed with the National Art Gallery for its Japanese-themed cartoon exhibition, featuring Doraemon, in conjunction with Visit Malaysia Year 2020. Lat posted on his Facebook page, ” There are plenty of popular

Read More

APPIES Malaysia announces judging criteria

Here’s a simplified guide to The APPIES Malaysia Marketing Conference & Awards 2019 which will be held next Thursday and Friday… April 25 & 26 at the Eastin Hotel…. 1. CHALLENGE (10%) Business objective of the campaign Clear marketing goals defined in context of business challenge Difficulty of task in

Read More

Malaysian Digital Association’s d Awards showcases 14 winners

The Malaysian Digital Association (MDA)’s d Awards returned for the third year boasting 203 entries and 14 winners. These included first-ever categories for Malaysia: Best Tech Developer, Best Digital Publisher of the Year and Best Use of Digital Innovation (Non-Profit/Pro-Bono) Campaign work. A total of 203 entries – an increase

Read More

APPIES Marketing Festival – Fact Sheet

Date:  25 & 26 April, 2019  Venue:  Eastin Hotel, Petaling Jaya.  Each of the 38 shortlisted marketing campaigns begin with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers or campaign creators. After this, a 10-minute Q&A session

Read More

SPECIAL SPOTLIGHT: VGI AIRPORTS

As the fastest growing airline passenger market in the world, Asia Pacific will soon account for almost 40% of total global passengers and the number of business decision makers, high net worth individuals and millennials taking to the skies hass never been greater. No wonder that VGI Global Media, who

Read More

Netflix excludes Malaysia in new culinary documentary

Netflix upset many Malaysians when it left Malaysia out of its Street Food Asia series. The series features hawker fare from various Asian countries but excluded Malaysia. The other countries that were featured included Singapore, Indonesia, the Philippines, Vietnam, Thailand, Taiwan, Japan, India and South Korea. Some Malaysians voiced their

Read More

Print media is still more credible

With the advent of the new media, print has often being ridiculed for being slow and stale. But with the fake news menace clogging the information chambers, print has hit back. They have launched a campaign clearly targeting the digital media by highlighting the importance of the printed word. Earlier

Read More

APPIES Malaysia announces 38 shortlist winners!

Congratulations to all the campaigns that have been shortlisted for APPIES Malaysia 2019, from a field of almost 60 entries this year.  In less than two weeks, all these shortlisted campaigns will be contending for the highly coveted APPIES Malaysia Gold & Silver awards.  The campaigns will be presented Live

Read More