The Malaysia Media Specialist Association (MSA) is delighted to announce the highly anticipated MSA Festival and Awards 2024, set to take place on August 23, 2024, at the Sheraton Hotel, Petaling Jaya. This premier event is poised to gather over 1,000 participants from the marketing, communications and media fraternity comprising
By The Malketeer An Open Letter Exposes Industry Woes In a heartfelt open letter published in Focus Malaysia (25 July) to the Malaysian government, a self-described “B40 Journalist” has laid bare the dire circumstances facing many of the country’s media professionals. The letter, which has been circulating in journalism circles, paints
IPG Mediabrands Malaysia has announced the appointment of Stephanie Foong as Chief Investment Officer of IPG Mediabrands Malaysia. Stephanie’s appointment follows the leadership transition of Fan Chen Yip, the previous Chief Investment Officer, who departs to pursue new opportunities. Effective immediately, Stephanie will step into the role of Chief Investment
In a powerful move to legitimise Esports in Malaysia, Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. The team was officially inaugurated by YB Hannah Yeoh, Malaysia’s Minister for Youth and Sports, highlighting the significance of this pioneering initiative
What does ‘Saving Asian Lives’ mean for leading digital enablement firm, C27, and independent non-profit, Cancer Research Malaysia? For C27, it’s simple. With its expertise in creating bold and impactful campaigns, C27 aims to amplify Cancer Research Malaysia’s mission to “Save Asian Lives” while breaking the stigma around cancer by
The long-standing tradition of the Gawai parade in Kampung Ta-ee has once again drawn over 1,000 locals and visitors, celebrating the unique and vibrant Dayak culture. The procession began with a creatively constructed float made from bamboo, followed by the Bi-Bukar Bidayuh community dressed in traditional and warrior costumes. Visitors
By Assoc. Prof. Dr. Aida Mokhtar The intertwining of integrated marketing communication, community engagement, and entrepreneurship was exemplified by the Exhibition on Empowering Local Entrepreneurs in Gombak, held at the IIUM on 29 May 2024. The event was organized by Integrated Marketing Communication students and the Communication Students’ Association of
Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is delighted to share its recent Corporate Social Responsibility (CSR) activity, “From Billboards to Backpacks”, where 40 young children at Yayasan Chow Kit were inspired to embrace upcycling through a fun and engaging event.
The Media Specialists Association (MSA) is pleased to announce the election of Sheila Shanmugam, CEO of Mindshare Group Malaysia, as its newly elected President, and Ms. Vanitha Selvathurai, Partner and Head of Carat, as its Vice President at the Association’s Annual General Meeting (AGM) held on 24th May 2024. Sheila
Media Chinese International Ltd may reduce its workforce to about 1,000 from 1,800 as cost saving measures. Kenanga Research said manpower comprised the most significant cost driver for the company, accounting 50 per cent of costs, followed by newsprint at 20 per cent. “On top of that, if unit publishing
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