The annual Malaysian Media Conference (MMC) is running its 20th edition this Friday, October 25 at the Eastin Hotel. The landmark event, themed The Turning Point, tackles the pressing issues in Malaysia’s advertising media landscape. Malaysia’s media scene has witnessed phenomenal growth in digital, retail media networks, Out-of-Home and Connected
By The Malketeer A Strategic Partnership Poised for Global Impact In a seismic shift that signals Honor’s ambitious global expansion plans, the Chinese smartphone giant has awarded its coveted global media account to GroupM, marking one of the biggest media wins of 2024. The deal, valued at approximately USD250 million, sees
Astro’s latest event, Astro Universe Upfront25, on 1st October 2024 at the One World Hotel in Petaling Jaya, unveiled a powerful vision for the future of media and marketing – one that aims to empower brands, agencies, and marketers to achieve greater success in 2025. A case for Content, Creativity,
By The Malketeer Will BBC’s Gamble Pay Off in an Era of Increasing Digital Competition and State-Sponsored Propaganda? The British Broadcasting Corporation (BBC) has announced a dramatic restructuring that will see 155 jobs eliminated from its news and current affairs departments. The move, aimed at saving a whopping £24 million (US$31.4
Tiger Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally. The partnership launches at an exciting moment in Tiger Beer’s bold
SAFI Shayla, the leading hijabi hair care brand, has once again championed women’s empowerment — this time through active sports. Despite heavy downpour on the day, the brand successfully hosted Sembur, POUND & Slay! event which was officiated by YB Adam Adli bin Abd Halim, Deputy Minister of Youth and
Khazanah Nasional Berhad media adviser Datuk Seri Mohammed Shazalli Ramly has been appointed as media and strategic communications adviser to the Prime Minister’s Office (PMO) effective yesterday. PMO, in a media statement today, informed that the appointment of Mohammed Shazalli, 63, was to replace the late Rozaid Abdul Rahman who
TVS, a groundbreaking venture in Malaysian broadcasting, became the first and only television station outside the Klang Valley when it was officially launched on October 10, 2020. Fully owned by the Sarawak Government, TVS also holds the distinction of being the first television station in Malaysian Borneo with national coverage,
10X Marketing, a game changing marketing solution provider established a strategic partnership with MetaSpace, an AI technology provider, and Malaysia’s leading PR tech startup, publiCT.io, aim to help businesses elevate their market presence in six months. These partnerships are integral to the offering, combining AI innovation with public relations to
In business, it’s no secret that favours are a currency of their own, especially in the media world. Asking for a discount or a “special deal” has become the norm, as if it’s an inherent right before any transaction. The mentality is clear: “I bought an ad from you, so
Follow Us
