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Hot FM Reaches New Heights with Bekpes Hot Tawan Puncak Kinabalu

Hot FM, Malaysia’s number one radio station as confirmed by the latest Nielsen survey, has once again raised the bar in the industry. Through its landmark campaign, Bekpes Hot Tawan Puncak Kinabalu, the station earned a spot in the Malaysia Book of Records for the “Longest Non-Stop Radio Broadcast on

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The Turning Point: Lessons for every reader of this magazine.

The annual Malaysian Media Conference (MMC) held its 20th edition last month at the Eastin Hotel. It highlighted that we are at the crossroads of a transformation – The Turning Point. The event explored the future of marketing in a world dominated by AI, influencer marketing, organizational unity, and the

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CMOs in APAC Lead Media Craft in the Algorithmic Era

Dentsu today announced the launch of its 2024 CMO Navigator, Media Edition – a global study of over 1,900 CMOs in 13 countries. This latest installment in the Navigator series follows the Creative and CX editions and features a significant focus on APAC, with 29% of respondents representing Australia, China,

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£1 Billion Bidding War for Kantar Media Ignites Industry Anticipation

By The Malketeer High Stakes Race for Kantar Media: Windfall for WPP Group A billion-pound auction is intensifying as private equity heavyweights vie for ownership of Kantar Media, the renowned company behind the UK’s TV ratings data. This highly watched sale could bring significant gains to its part-owner, global advertising giant

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HEINEKEN Malaysia Enhances Efforts to Uplift Local Communities

Aligned with its Brew a Better World 2030 strategy, HEINEKEN Cares programme is an initiative by Heineken Malaysia Berhad aimed at uplifting communities where it operates. The company is proud to celebrate more than 30 years of its active role in uplifting and supporting diverse groups of Malaysian communities, fostering

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Get Ready for the Ultimate Dew Challenge: Mountain Dew and Honor of Kings Unite for a Season of Excitement, Community, and a RM500,000 Prize Pool!

Mountain Dew is excited to announce the launch of the Dew Challenge 2024/2025 in collaboration with Honor of Kings, the world’s most-played mobile Multiplayer Online Battle Arena (MOBA) game. Following last year’s historic success, which included both online and on-ground events such as paintball tournaments and two Guinness World Records,

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