(Marketingmagazine.com.my) – Media giant Astro in its Q1 earning announcement highlighted a growth of 10% y-o-y for its advertising income, going from RM136.3 million to RM150.3million. This drove its share of TV Adex and Radex to 34% and 72% respectively. The company attributed its growth to the pull of its
(Marketingmagazine.com.my) – Media Prima Radio Network (MPRN), has signed a collaborative Memorandum of Understanding (MoU) with the Management & Science University (MSU) to develop broadcasting programmes, modules and consultancy-related services for the next three years. The collaboration will also include industry training placements within broadcasting, the expansion of existing academic training programmes, as well
(Marketingmagazine.com.my) – In the latest The Malaysian Digital Association (MDA), monthly rankings for the top online entities, The Star Online topped the charts as the top news portal visited from Desktops computers in Malaysia for the month of March. In the same category, the top five sites listed following up
(Marketingmagazine.com.my) – There has been much debate in the past years on the future of print. Last year however ended on a slightly sweeter note for The New Straits Times’s (NST) which recorded an 11 per cent increase in circulation between July and December last year, according to its report
(Marketingmagazine.com.my) – In its bid to groom a new generation of savvy media planners, Malaysia Publicis One’s media agency brands, Starcom MediaVest and Optimedia, organised an ‘Awesome Media Camp’ inspired by the reality talent game show, “The Apprentice” for recent university graduates. The main focus of the camp was to
(Marketingmagazine.com.my) – By Malati Siniah The media industry is becoming more specialised, with new jobs being created as quickly as Google changes its algorithm or Facebook getting its latest update. Agencies need to keep their finger on the pulse of academic institutions to attract fresh graduates with the right skills
(Marketingmagazine.com.my) – At 40-something, he sits at the helm of a growing network of radio stations that have won their fair share of listeners. Seelan himself began his career as an “announcer” – a term that has been resurrected of late – no longer do you have DJs – Why? Because
(Marketingmagazine.com.my) – The leading fully integrated media company in the country, Media Prima has more good news for its audiences and clients. Media Prima Television Networks (MPTN) has announced a whole host of new content and initiatives aimed at ensuring its leadership status in all genres, including the lucrative Chinese and
(Marketingmagazine.com.my) – Media Prima Berhad, Malaysia’s largest integrated media group announced the appointment of Rafiq Razali as the Chief Executive Officer of Media Prima Digital (“MPD”). He assumes his role effective 15 April 2016. The 31 year old Rafiq, holds a Bachelor of Science (First Class Honours) in Actuarial Science from
Shades of Blue, one of the most critically and top rated new U.S. drama series, is coming to Universal Channel starting 12 April, Tuesdays at 9PM (HyppTV Channel 612). (Marketingmagazine.com.my) – The intense, high-octane police series marks the return of superstar Jennifer Lopez to television drama. In addition to her lead
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