(marketingmagazine.com.my) – If there was a record for the changing of the guard, the Media Specialists Association (MSA) would surely be in the running: they have seen four leaders in a space of 5 months. At yesterday’s AGM, Yap Chee Weng, CEO of Dentsu Media Malaysia and Sivanathan Krishnan, CEO
(marketingmagazine.com.my) – Media Prima Radio Network (MPRN) has expended its latest station, Kool FM, targeted at 22-44 year olds, to Kuala Terengganu on 93.6 FM. The frequency expansion is part of MPRN’s effort to provide an alternative choice to local music lovers, with Kool FM going on air fully throughout
(marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, leads in the local market with a market share of 26.1%, up by 4.4 percentage points based on the recent RECMA rankings released. The company attributes its growth to the new business new business gains and also organic growth
(marketingmagazine.com.my) – Hot FM recently recived YouTube’s Silver Award for amassing over 100,000 followers on the popular video streaming portal. With over 128,000 followers, Hot FM’s official YouTube channel @hotfm976 is one of the few radio stations with that many followers on YouTube in Malaysia. The network attributed its follower
(marketingmagazine.com.my) – Formerly the CFO and COO of GroupM Malaysia, Wong See Wei has moved on to Astro to head up the network’s media sales. Replacing Wong Siah Ping, who is currently heading Astro’s Chinese Customer Business, in his new role as Vice President of Astro Media Sales, See
(marketingmagazine.com.my) – Malaysia’s leading brands including F&N, NIVEA, NESCAFÉ Classic, POS Malaysia, TOP, Bank Rakyat and Samsung, has picked Media Prima Television Networks to launch their festive messaging through the network’s festive Raya campaign ‘Syukur Selalu’. Apart from delivering branded capsules, advertisements, music videos, contests and customised content, the ‘Syukur
(Marketingmagazine.com.my) – Ex-marketing head of Nestle Malaysia, Khoo Kar Khoon, is now independent non-executive director of the Media Chinese International, (MCIL) media group formed by the by the marger of Ming Pao Enterprise Corporation, Sin Chew Media Corporation and Nanyang Press Holdings. Once ranked top 10 in Asia’s Most Popular
(marketingmagazine.com.my) – It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific courtesy of R3. Find out who, won what in the table below. WIN the Content Marketing game For the sixth year running, we are bringing
(Marketingmagazine.com.my) – Astro sees value in its English viewership. As its inaugural English trade event the media giant aimed to shed some light on Astro’s English audience – a segment that has long been misconstrued for its lack of viewership and costliness. Astro credited its new audience measurement system by
(Marketingmagazine.com.my) – Malaysian Newspaper Publishers Association’s (MNPA) re-elected Chairman Dato’ Mohammad Azlan Abdullah called for close partnerships amongst industry players to gain mutual benefits in a challenging year for print media. While acknowledging that figures of print media experiencing downward trends, Azlan who is also The Chief Executive Officer of
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