(Marketingmagazine.com.my) – As the year comes to an end and you review this year’s campaigns, the question is if will you Sink or Swim in 2017? Now in its twelfth year, the Malaysian Media Conference (MMC) has become a landmark event for all serious marketers, media and creative professionals. With
(Marketingmagazine.com.my) – In conjunction with the Malaysia Day celebration and its bid to reward its users, tonton will work hand-in- hand with Media Prima’s shopping network, CJ WOW SHOP. In line with the partnership, the first 1,000 people to subscribe the tonton VIP package from 16th till 30th September 2016
(marketingmagazine.com.my) – Astro Malaysia announced its latest results for the first half of the financial year ending 31 January 2017 (1HFY17), with year on year (yoy) modest growth in revenue, underpinned by better performance in e-commerce and Adex. Revenue growth for the company was supported by better performance of Adex
(marketingmagazine.com.my) – Media Prima Television Networks (MPTN) recently partnered with Maxis to enable tonton subscribers on the MaxisOne Plan to enjoy free 5GB video streaming data every month, alongside a FREE 60-day trial of tonton’s VIP subscription. Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks shared, “Media
(marketingmagazine.com.my) –Media Prima’s home shopping network, CJ WOW Shop, will collaborate with TV3’s hit drama series, “Mak Cun”, to exclusively sell ladies wear such as ‘baju kurung’ and ‘jubah’ made popular by the TV drama series. The tie-up is in conjunction with Malaysia’s National Day celebration. In addition to the
(marketingmagazine.com.my) – Last week we heard Eric of IBM, Rafiq of Media Prima Digital and Bala of IPG Mediabrands share their thoughts on Big Data. Today we hear Timothy Johnson and Srikanth Ramachandran share why Big Data is important to them. No stranger to the marketing industry, Timothy Johnson, Senior
(marketingmagazine.com.my) – Mindshare Malaysia has announced a change in its leadership team. The current Managing Director, Varun Channa has announced his decision to leave the agency and is currently serving out his notice period. Taking over is Cindy Chia, who was recently promoted to General Manager in December 2015. Cindy
(marketingmagazine.com.my) – Official broadcast partner of Rio 2016 Olympics, Astro has set aside 15 hours of daily live coverage of the Olympic Games. The broadcaster has launched 12 dedicated channels in both HD (Channel 780 – 791) and SD (Channel 760 – 771) on Astro TV and Astro on the
(marketingmagazine.com.my) – In its bid to cater to its Chinese readership, The Malay Mail Online has set up a new team to launch a new content offering in Mandarin. The announcement of the new section came months after the portal kicked off its Malay-language section ProjekMMO. Leslie Lau, executive editor
KUALA LUMPUR, JULY 29, 2016 – In its bid to combine the two driving factors of radio, music and youth, Planet Radio which is an initiative by CRM, has returned in its fifth year to engage with the new generation of industry leaders. Planet Radio 2016 aims to take its
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