(marketingmagazine.com.my) – After the successful hacking of Ejen Ali, with an amazing collective of 700,000 downloads since April, Media Prima Labs continues its mission in search of amazing talents as well as interesting mobile game ideas through SEA Game Jam 2016. The two-day event held at Makespace, Quill City Mall
(marketingmagazine.com.my) – According to The Bangkok Post, after a period of 10 years, The Brunei Times (TBT) has finally closed down as announced on its front page yesterday. Its website and social media outlets however carried no news about the closure. Its final edition which comes out today will
(marketingmagazine.com.my) – In an interesting move, Entropia today has announced that it will be adopting Nielsen’s Digital Ad Ratings to offer its clients independent campaign reach, demographics and GRPs based measurement. Available in 24 countries around the world, Nielsen’s Digital Ad Ratings (DAR) measures the demographics, unique audience, reach,
(marketingmagazine.com.my) – Media Prima Labs (MP Labs) is determined to establish itself as a serious player in the apps and games industry by conducting several headline and side events at the LEVEL UP KL 2016, a five-day event for game developers organized by Malaysia Digital Economy Corporation (MDEC). LEVEL UP
(marketingmagazine.com.my) – Eurosport, has recently secured the exclusive rights to air the EFL Cup 2016/17 in Malaysia and Brunei on Astro. The agreement includes the rights to the remaining 11 matches featuring a match-up between the qualifying teams. Airing from 26 October, Round Four will see Malaysia’s favourites ;
(Marketingmagazine.com.my) –Radio listenership in Peninsular Malaysia remains high, with nearly the whole population (97%) or 19.9 million people aged 10 years and above listening in weekly. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week
(Marketingmagazine.com.my) –Netflix and Amazon have stepped up their investments in programming spending more than US$7.5 billion last year – more than CBS, HBO, Turner and most countries including South Korea and Australia. Between 2013 and 2015, both companies have more than doubled their annual expenditure on programming. Amazon spent USD
(marketingmagazine.com.my) – Even with the vast changes in consumption patterns, radio continues to show solid momentum. According to the latest GfK Radio Audience Measurement (RAM) survey, 97% of Malaysians aged 10 and above are listening to radio of which 76% or 15.1 million listens to Astro Radio stations weekly. Astro
(marketingmagazine.com.my) – SY Lau, Senior Executive Vice President of Tencent and President of Online Media Group highlighted at a recent event by INTI how youths today stood to benefit the most from globalization where finding solutions to global issues is of the utmost importance. He underscored that youth should seize
(marketingmagazine.com.my) – In conjunction with its 20th Anniversary celebrations, Astro is rewarding its customers with free access to Astro Fiesta (CH 996/ HD CH 998) while customers who have connected their boxes can watch on-demand entertainment on OD Fiesta, for free from today till the end of the year. All
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