Does radio have a future? “Definitely, as radio today is digital, online and mobile,” according to Astro Radio CEO Datuk Jake Abdullah. In the recent study conducted by GfK for Commercial Radio Malaysia, 97% or 19.9 million people in Peninsular Malaysia aged 10 years and above spends an average of
(marketingmagazine.com.my) –Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been re-appointed as the media partner for Telekom Malaysia Berhad (TM), their third appointment in the last seven years. In a recently concluded pitch, the agency won and retained the account against a number of agencies vying
(marketingmagazine.com.my) – The Malaysian Media Conference (MMC) was an insight led conference with top brands including Domino’s, Digi and more sharing with attendees how they were making more data driven decisions. Hear what Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore, Rahul Thappa, Vice President of
(marketingmagazine.com.my) – When TGV Cinemas premiered Dr Strange on 28th October 2016, viewers were stunned by the latest 3D projections by VisualRetale. Today’s consumer has increasingly shorter attention spans; communications need to be fast and furious. VisualRetale , Redberry Ambient and TGV will be providing advertisers with THE
(marketingmagazine.com.my)– FOX Networks Group announced today that it will add Astro’s sports channels and digital sports platform into its media sales portfolio, in addition to serving its existing media sales for FOX Sports Malaysia. In the new agreement, all four Astro SuperSport channels, Astro Arena, Golf Channel and stadiumastro.com
(marketingmagazine.com.my) – Mindshare Malaysia does Malaysia proud by bagging Malaysia’s only metal at the 2016 edition of the Global Smarties, for its ‘Haze Haze You can stay, We are enjoying the pizza today’ campaign for Pizza Hut Delivery. Mindshare Malaysia is the only media agency in the country to
While there has been a proliferation of free and paid over-the-top (OTT) content providers featuring local programmes and those across the region, the best kept secret for Media Prima is its online video streaming platform, tonton, which has a treasure trove of regional content. Offering catch up content, premiere content
(marketingmagazine.com) – The new frontliners at Astro have seen more than their fair share of the industry evolving in recent years. Take TH Chong, for example, a radio biz whiz for almost 10 years and now firmly in the saddle driving media sales for the entire group, including TV, Radio,
(marketingmagazine.com.my) – By Malati Siniah Data, the four letter word that has been on the lips of every marketer in 2016 is going to play an even bigger importance to the industry in 2017. Understanding this insight when MARKETING launched the 12th Malaysian Media Conference (MMC) this year the theme
(marketingmagazine.com.my)- Obviously Harith Iskander (OHI), Astro AWANI’s late night comedy talk show took home two awards – Best Lifestyle Website (Gold) and Best Digital Advertising Campaign (Gold) at the 7th Asian Digital Media Awards 2016. At the awards held in Singapore, Astro AWANI competed against Edipresse Media Asia Limited, Singapore
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