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Media

A Bold Vision for Malaysian Cinema

Astro Shaw has long been a trailblazer in the Malaysian film industry, but now, it is setting its sights on a grander vision that will redefine the future of entertainment. The Astro Shaw Cinematic Universe (ASCU) aims to be a groundbreaking initiative that not only captivates fans but creates lasting

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2025: The Year OOH Advertising Redefines the Rules of Engagement 

By The Malketeer  From retail media’s rapid rise to AI-driven automation, these trends will shape the OOH advertising landscape in Asia As 2024 comes to a close, the advertising world finds itself at the crossroads of innovation and transformation. This year saw the revival of once-overlooked channels like out-of-home (OOH) advertising,

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Can Astro and Media Prima Weather the Adex Storm?

By The Malketeer  Advertising Exodus: The Crippling Blow to Legacy Media Traditional media giants Astro and Media Prima are grappling with a tough 2024 as escalating costs and dwindling advertising expenditure (Adex) weigh heavily on their performance, according to Kenanga Research’s latest Sector Update report. Astro faces a dual blow of

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Astro Secures Premier League Rights Until 2028

By The Malketeer  A Game-Changing Score Bringing World-Class Football to Malaysian Households. Astro has once again solidified its position as Malaysia’s premier sports broadcaster by renewing exclusive broadcasting rights for the English Premier League (EPL) and the Emirates FA Cup for three more seasons, spanning 2025/26 to 2027/28. This move extends

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Media Prima Posts 1QFY25 Results

Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the first quarter ended 30 September 2024 (“1QFY25”). The Group demonstrated resilience in a challenging market environment, delivering revenue of RM194.9 million in 1QFY25. The Group achieved a profit after tax (“PAT”)

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