In the rapidly evolving landscape of digital marketing, brands are increasingly leaning on influencers and social commerce to connect authentically with audiences and drive sales. Shereen Wong, Chief Growth Officer at Xamble Group Limited, said that influencers and social commerce are becoming progressively more crucial in nurturing lasting consumer relationships
By Paul J Loosley Creativity unsung and without an audience is an illusion. In fact creativity itself is not that hard. Any fool can be creative, any fool can have an idea. Account man, media guy, copywriter, art director, CEO’s PA, for God’s sake, even the dispatch boy. But selling
Last week, Kunal Sinha conducted a unique Branding MasterClass which looked through the lens of Asian culture and insights. With 35 years of advertising, brand strategy and insights experience across large Asian markets, Kunal has trained two generations of strategists on cultural branding and marketing effectiveness. He spoke about why
A revolutionary app that will reward consumers for shopping and build loyalty, thus boosting sales for brands We caught up with Jess Ross, the suave founder of CashOut, in a quiet restaurant in Mont Kiara. We know him as the owner of the highly successful events company, Experience 6, which
Success has its stories. December 6 will be an afternoon of conversations we never had, with leaders most of you never met. Discover what’s possible from those who made it possible. It is a time to reflect, be inspired and think about the year ahead. All happening near where KL
By The Malketeer Watch Any Group of Preschoolers, And You’ll See Uninhibited Creative Expression In today’s hyper-competitive landscape, where Havas research suggests 80% of brands could vanish without anyone noticing, creativity isn’t just a nice-to-have – it’s your very survival. Yet many organisations in Malaysia, like the rest of the
By The Malketeer End of An Era With Over 100 Million Units Produced Since 1958 In a move that signals the shifting gears of automotive history, Honda Motor Co. has announced the culmination of a 67-year legacy. The company’s legendary Super Cub 50, the world’s most-produced motorcycle, will cease production in
By The Malketeer What Your Brand Can Learn From 11.11’s Unstoppable Success In the high-stakes world of retail marketing, few dates command as much attention as November 11. What started as Singles’ Day in China has morphed into a global shopping phenomenon that makes Black Friday look like a casual afternoon
By The Malketeer The Power of Nurturing Deep Brand Equity and Resilience In an era where attention is a scarce commodity, US President-elect Donald Trump’s 2024 campaign offers Malaysian marketers valuable lessons in brand resilience, strategic messaging, and audience engagement. Despite political divides and controversies, Trump’s campaign exemplified robust marketing strategies
By The Malketeer Anticipated 20-30% Reduction in Traditional Advertising Spend Across European Markets Volkswagen‘s announcement of massive German layoffs and plant closures isn’t just an automotive industry story—it signals a seismic shift that could reshape global marketing budgets, agency relationships, and brand positioning strategies across the automotive sector. Marketing Budgets in
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