Marketing

On December 6, I’ll be setting off on an incredible journey. One that promises to reshape the way we think about marketing. It’s not every day that you’ll find yourself in the company of some of the most creative and forward-thinking young minds in the industry. The line-up? Nothing short

By The Malketeer Dr M’s Pavilion Visit Reignites Language Controversy The familiar cadence of former Prime Minister Tun Dr Mahathir Mohamad’s voice carries weight even in the digital realm. This time, however, his critique sparked heated discussions after images surfaced on his X account of signboards in Chinese and English, but

By The Malketeer Creative Rebellion: The Strategic Anatomy of a Viral Moment As the Rio de Janeiro skyline shimmered with anticipation for the G20 summit from 18 to19 November, 2024, six paragliders descended like living currency, transforming an ordinary morning into an extraordinary moment of global protest. Transparency International’s ‘Money Gliders’

By The Malketeer Bold Transformation Signals a New Chapter for the Industry Powerhouse Sime Darby Bhd, the Malaysian multinational with deep roots in automotive and industrial equipment, has taken a significant leap into the future by rebranding itself as Sime. This evolution is more than a name change; it encapsulates a

By The Malketeer Brewing a Storm: The Perfect Blend of Challenges Facing Starbucks in Malaysia Once the darling of urban coffee enthusiasts in Malaysia, Starbucks is now staring at a cold reality. With 50 out of 408 stores temporarily closed, a potent mix of boycotts, evolving consumer tastes, and rising competition

By The Malketeer Global Consolidation Push Mars Inc. has launched a comprehensive global review of its agency partners, excluding creative, in a bid to consolidate its marketing services. The review, expected to conclude in 2025, spans media planning and buying, commerce, social media, brand public relations, and influencer marketing across the

By The Malketeer Havas and the Perils of Progress: Navigating the Reputational Minefield of Fossil Fuel Contracts The advertising and PR world is facing a serious reckoning. Global communications giant Havas‘ recent warning about the reputational risks of servicing fossil fuel clients is a stark admission that the industry can no

In a keynote speech at the World Out of Home Europe Forum in Milan last week entitled “All digital – All Good?!” Schmalzl said that digitization is driving the growth of Out of Home advertising but warned against neglecting the potential of Classic (static) OOH. “Over the last years, the

By The Malketeer When Going Viral Crosses the Line featuring Exaggerated, Sexually Suggestive Gestures and Double Entendres A Penang donut seller’s creative attempt to go viral with a sexually suggestive video has backfired spectacularly, drawing widespread condemnation from the public. The vendor’s viral clip—featuring exaggerated, sexually suggestive gestures and double entendres—has

By The Malketeer Challenging Economic Headwinds The Malaysian Automotive Association (MAA) has reported a 4% decline in new vehicle sales for October 2024 compared to the same period last year. Total industry volume (TIV) reached 69,859 units, down from 76,173 units in October 2023. The association noted that passenger vehicle (PV)