Marketing

Join me at  the Royal Selangor Club, Dataran Merdeka on December 6 at 2:20 PM, for an afternoon that rethinks marketing from the ground up. Here’s what’s in store at the Advolution 2024: Honest conversations that push boundaries. Insights from leaders revealing untapped industry strategies. A glimpse into what 2025

By The Malketeer Brands that Succeed are Those that Prioritise Solving Real Problems over Chasing Fleeting Trends In the world of marketing, we’ve long romanticised the notion of the “Eureka moment.” Those flashes of brilliance, where the perfect idea strikes, are often celebrated as the cornerstone of successful campaigns. But what

By The Malketeer All Over 172 Swatch Pride Watches Adorned In Rainbow Colours In the grand theater of regulatory overreach, Malaysia’s Swatch Pride watch seizure stands as a masterclass in bureaucratic absurdity. What began as a seemingly innocuous enforcement action has metamorphosed into a cautionary tale of institutional waste, political posturing,

By The Malketeer The Controversy Appears to be Exactly What Jaguar Wanted In a world where luxury car brands typically showcase gleaming vehicles on winding mountain roads, Jaguar just threw away the marketing playbook. The legendary British marque’s latest rebrand features no cars at all – just models in technicolor outfits

By The Malketeer Rainbow Controversy to Rainbow Victory in a Landmark Court Ruling In a landmark ruling, the Kuala Lumpur High Court today ordered the return of 172 Swatch watches seized by the Home Ministry – a decision that spotlights the delicate balance between brand values and local sensitivities in Southeast

By The Malketeer The New Owner, Justin Sun, Announced He Plans to Eat The Banana “As Part of this Unique Artistic Experience.” In a world where attention is the new currency, a simple banana and a strip of duct tape just commanded a whopping US$6.2 million price tag. But before you

By The Malketeer How Smartphone Data Fuels Marketing’s Brave New World: Turning Private Moments into Profitable Insights Imagine walking through your daily routine: grabbing coffee, commuting to work, visiting friends. Unbeknownst to you, every step is logged, packaged, and sold to fuel an industry that knows more about you than your

By The Malketeer From Roar to Bore: “Do You Sell Cars?” In a world where brand transformations are becoming as common as Instagram filters, Jaguar just pulled what might be the most spectacular marketing handbrake turn in automotive history. The legendary British marque’s recent rebrand isn’t just raising eyebrows – it’s

By The Malketeer Congregation of Industry Luminaries at the Royal Selangor Club, Dataran Merdeka In what promises to be an enlightening December afternoon, six of marketing’s most innovative minds are coming together at the Royal Selangor Club at Dataran Merdeka to share their insights on what lies ahead in 2025. Professor