By The Malketeer Are you Ready to Revolutionise your Messaging Strategy? In the digital battleground of 2024, marketing messages have erupted like a communication volcano, exploding by a staggering 111% across multiple channels. But is this a strategic masterstroke or digital noise overload? The Messaging Explosion: Numbers Don’t Lie The latest
By The Malketeer Forget Fleeting Influencers – The Era of Meaningful Brand Partnerships Has Arrived In today’s super-competitive marketing world, there’s a seismic shift happening right beneath our feet. Forget the days of transactional influencer posts and spray-and-pray marketing strategies. The future belongs to brand ambassadors who can truly speak the
By The Malketeer Algorithmic Media Strategies Redefine the Game The global advertising industry is entering an era of transformation as algorithmic advancements shape media investments and consumer engagement. According to Dentsu‘s latest Global Ad Spend Forecasts, global ad spend is expected to grow by 5.9% in 2025, outpacing the global economy
By The Malketeer When Language Becomes More Than Words In the vibrant streets of Kuala Lumpur, a seemingly mundane dispute over business signboards has erupted into a powerful narrative about national identity, cultural sensitivity, and the delicate art of marketing in a multicultural landscape. What began as a routine enforcement of
By The Malketeer When Football Meets Philanthropy: A Viral Moment of Global Solidarity In a powerful display of corporate empathy, Manchester United has demonstrated why it’s not just a football club, but a global brand with heart. The team’s recent Facebook post, now deleted but not forgotten, sent a poignant message
By The Malketeer AI could inject over US$366 billion into Indonesia’s GDP by 2030. Indonesia is set to catapult its workforce into the AI-powered future through an unprecedented collaboration with Microsoft. The recently launched elevAIte Indonesia programme isn’t just a training initiative—it’s a strategic blueprint for national digital transformation. One Million
By The Malketeer Last Call for Star Spotting on the Afternoon of December 6 My seat is well secured at the Royal Selangor Club, Dataran Merdeka, Kuala Lumpur. Seats are VANISHING FAST! 6 speakers 1 afternoon Infinite possibilities Advolution is here to bring out the best in your life. This is
By The Malketeer “I think we need to talk,” Lithuanian Street Artist, Ernest Zacharevic In a twist that’s painting the aviation marketing world red, AirAsia finds itself navigating turbulent waters after Lithuanian street artist Ernest Zacharevic called out the airline for using his iconic “Children on Bicycle” artwork without permission. What
By The Malketeer Cultivating Digital Champions: ELDP is More Than Just a Training Programme In a landmark moment for Malaysia’s digital ecosystem, the Ministry of Digital, MyDIGITAL Corporation, and the Asia School of Business (ASB) celebrated the graduation of 205 visionary leaders from the inaugural Executive Digital Leadership Programme (EDLP). This
A new report by Avanade reveals that mid-market organisations across Asia Pacific are embracing artificial intelligence (AI) with confidence, with many expecting up to fourfold returns within 12 months. However, significant challenges in workforce readiness, data governance, and technology infrastructure remain obstacles to achieving sustainable returns. The Avanade Trendlines: AI
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