ARCHIVE

ARCHIVE

Marketing

Malaysia’s YOLO Economy: When Survival Meets Spontaneity

By The Malketeer  The Madaniland’s Existential Spending Rebellion In the shadow of Petronas Towers and amid the bustling street markets of Kuala Lumpur, a quiet economic revolution is brewing. Malaysian millennials and Gen Z are rewriting the playbook of financial survival – one impulsive purchase at a time. They’re choosing to

Read More

The NexGen Show launches

Welcome to the weekly podcast for the marketing and communications industry. The NexGen Show is a brand-new Sunday evening video podcast starring young advertising, media, and marketing talent. In this weekly podcast, they talk about their future, fears and frustrations in a conversational format hosted by Malaysian advertising veteran Prof.

Read More

Economic Resilience is Asia Pacific’s Strategic Pivot in 2025

By The Malketeer  The Rising Tide of Opportunities – Malaysia Leads the Charge In a world where economic uncertainty has become the new normal, the Mastercard Economics Institute (MEI) shares a narrative of optimism for the Asia Pacific region. The 2025 economic outlook paints a picture of resilience, innovation, and strategic

Read More

2025 Forecast: Malaysia on the Edge of Innovation and Anxiety 

By The Malketeer  Global optimism grows, but economic, technological, and social challenges loom large for Malaysians  As we step into 2025, the global mood reflects cautious optimism. The Ipsos Predictions 2025 Report reveals that 71% of global respondents expect the new year to be better than 2024, a slight uptick from

Read More

A Wilde Reminder: The Importance of Being Earnest

By Claudian Navin Stanislaus “Don’t get high off your own supply!” This streetwise caution feels especially poignant in this illusory age of applause, accolades, and endless self-validation. Clouded by the smoke and disoriented by the mirrors of our own installation, the lines between self-awareness and delusion are increasingly blurred. Leaving

Read More