The festive season is coming around again, and agencies are busier than ever. In this week’s episode of The NexGen Show, guest speaker Nazir Fuad dives into the ups and downs of agency life, including late nights, troublesome clients, and what keeps him in the game despite it all. “I’ve
Planned obsolescence, the deliberate strategy of designing products with limited lifespans, is a concept that has quietly shaped industries in Malaysia. What is Planned Obsolescence? Planned obsolescence refers to designing products that fail, become outdated, or lose functionality within a predetermined timeframe. The goal is to encourage repeat purchases and
By The Malketeer The Meteoric Rise is Backed by Heavyweight Investments from Global Technology Leaders In a remarkable display of digital dominance, Malaysia has cemented its position as Southeast Asia’s premier data centre hub, securing an unprecedented RM141.72 billion in digital investments during the first ten months of 2024. This stellar
By The Malketeer Malaysia has achieved a remarkable milestone by being crowned the safest travel destination in Asia, according to the Holiday Relaxation Report by wellness and meditation retreat platform, Book Retreats. The report also positions Malaysia as the 20th most relaxing vacation destination globally, showcasing the country’s growing reputation as
By The Malketeer Most Marketers Mistakenly Equate “AI” with “Chatgpt,” which Operates with Preset Parameters Imagine sitting down at a Formula 1 car’s cockpit. Will you navigate the track with the precision of Lewis Hamilton or merely stall at the starting line? The car isn’t limited by its engineering but by
By The Malketeer Ipsos Survey reveals Rising Trust for some professions, but Politicians and Influencers struggle to gain Public Confidence In a year when public perception has shifted globally, Malaysia mirrors a trend of distrust in certain professions. According to Ipsos’ latest survey, released on 19 December, politicians take the unenviable
By The Malketeer A 26% Profits Nosedive leaves the Once-Unstoppable Brand Looking Vulnerable In a stunning revelation, Nike‘s returning CEO Elliott Hill has essentially admitted what industry insiders have been whispering for months: the sportswear giant has lost its legendary marketing edge. With profits plummeting 26% to US$1.2 billion in Q3,
By The Malketeer Malaysia’s Digital Economy is Proving to be a Formidable Force The Department of Statistics Malaysia recently unveiled data that underscores this momentum, revealing that the Information and Communications Technology (ICT) and e-commerce industries contributed a staggering RM427.7 billion to the nation’s economy in 2023. The Digital Economy’s Dominance
By The Malketeer Middle East and Africa Leading the Post-Pandemic Travel Boom Global tourism is gearing up for a remarkable resurgence, poised to surpass pre-pandemic levels by 2025. According to a report by BMI, a Fitch Solutions firm, total global arrivals are projected to grow by 12.4% compared to 2019, reaching
By The Malketeer 74% of Companies Already Leveraging AI in Marketing, with 19% Poised to Join In the high-stakes world of modern marketing, a digital tsunami is reshaping how brands connect with customers. The latest Incisiv Industry Brief unveils a transformative landscape where artificial intelligence is no longer a peripheral technology,
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