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ARCHIVE

Marketing

Editor’s Note: Planned Obsolescence and Malaysian Brands.

Planned obsolescence, the deliberate strategy of designing products with limited lifespans, is a concept that has quietly shaped industries in Malaysia. What is Planned Obsolescence? Planned obsolescence refers to designing products that fail, become outdated, or lose functionality within a predetermined timeframe. The goal is to encourage repeat purchases and

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Malaysia Named Asia’s Safest and Most Relaxing Holiday Destination

By The Malketeer  Malaysia has achieved a remarkable milestone by being crowned the safest travel destination in Asia, according to the Holiday Relaxation Report by wellness and meditation retreat platform, Book Retreats. The report also positions Malaysia as the 20th most relaxing vacation destination globally, showcasing the country’s growing reputation as

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Why Marketers Are Getting AI Wrong – And How to Fix It

By The Malketeer  Most Marketers Mistakenly Equate “AI” with “Chatgpt,” which Operates with Preset Parameters Imagine sitting down at a Formula 1 car’s cockpit. Will you navigate the track with the precision of Lewis Hamilton or merely stall at the starting line? The car isn’t limited by its engineering but by

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Nike’s New Boss Drops Truth Bomb, ‘We Lost Our Marketing Mojo!’

By The Malketeer  A 26% Profits Nosedive leaves the Once-Unstoppable Brand Looking Vulnerable In a stunning revelation, Nike‘s returning CEO Elliott Hill has essentially admitted what industry insiders have been whispering for months: the sportswear giant has lost its legendary marketing edge. With profits plummeting 26% to US$1.2 billion in Q3,

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Digital Economy Surges Ahead Contributing RM427.7 Billion to Malaysia’s Economy

By The Malketeer  Malaysia’s Digital Economy is Proving to be a Formidable Force The Department of Statistics Malaysia recently unveiled data that underscores this momentum, revealing that the Information and Communications Technology (ICT) and e-commerce industries contributed a staggering RM427.7 billion to the nation’s economy in 2023. The Digital Economy’s Dominance

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Global Tourism Set to Soar Beyond Pre-Covid Heights in 2025

By The Malketeer  Middle East and Africa Leading  the Post-Pandemic Travel Boom Global tourism is gearing up for a remarkable resurgence, poised to surpass pre-pandemic levels by 2025. According to a report by BMI, a Fitch Solutions firm, total global arrivals are projected to grow by 12.4% compared to 2019, reaching

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Are You Ready to Lead the AI Marketing Revolution?

By The Malketeer  74% of Companies Already Leveraging AI in Marketing, with 19% Poised to Join In the high-stakes world of modern marketing, a digital tsunami is reshaping how brands connect with customers. The latest Incisiv Industry Brief unveils a transformative landscape where artificial intelligence is no longer a peripheral technology,

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